A "hands on" manager, he is personally involved in every client project, and designed the first PSA evaluation software back in 1981. He later developed the Public Service Advertising Research Center and wrote many of the articles on the site. His firm pioneered the use of the "shared reel" or "compilation reel" method of PSA distribution, now used by most PSA distributors. See More

Prior to joining Goodwill Communications, Barbara had extensive experience in retail operations and administration with large-box retailers such as Lord & Taylor, where she was Operations Manager of the Chevy Chase, Maryland store, the largest outlet in the Washington, DC metro region. She had full operations responsibility for maximizing profits through payroll and expense management, reduction of inventory shortage, and sales development. Direct areas of responsibility included personnel, customer service, merchandise receiving, security and housekeeping. She was also responsible for training and supervising 16 mid-management executives.

Before that, she was Human Resources Administrator for other stores in the Lord & Taylor chain in White Flint, MD and Fair Oaks Virginia, and held similar positions with Korvettes and Garfinckel’s Department Stores.

While Ken’s day job is CIO of ClickForHelp.com, he is in reality an extension of our staff, because the work he does is invaluable to our clients. His talented staff re-wrote our evaluation software making it much more robust, interactive and user friendly. They have completed custom client projects such as designing Websites for the Environmental Defense Fund and the March of Dimes. They also developed a custom Facebook application for the Academy of Orthopaedic Surgeons.

Ken also collaborates with our senior staff on ways to help our clients understand new media. He and Bill Goodwill co-wrote a chapter titled: New Media – New Audiences, New Technologies- How Social Media is Changing the PSA Landscape in the only book ever published on public service advertising.

Elaine has been working as a graphic designer since 1984. Her first job was as a layout artist for alocal newspaper, and from there, she became production manager for a publishing company. She went on to become associate creative director for a design studio, In 1999, she began working with Goodwill Communications, handling the design of all client collateral, as well as our various internal newsletters and promotional materials. She has also done work for: Exxon Mobil, American Airlines, Continental Airlines, Neiman Marcus, Centex Homes, Inland Northwest Community Foundation, March of Dimes, National Geographic, Cargo Furniture, and SMU Meadows School for the Arts.

A graduate of the University of Florida’s School of Journalism, Kessler began her career in broadcasting as a writer and production assistant with WHOO AM/FM - the #1 and #2 stations in the Orlando, Florida market at that time. From there, she went on to become a freelance writer with several newspapers including The Miami Herald, The Hollywood Sun-Tattler and The Fort Lauderdale Sun-Sentinel, as well as wire services Reuters, AP and UPI. She then accepted a full-time writing position with The Miami Herald, where she spent 15 years writing marketing materials and as an education writer.

For Goodwill Communications Margaret sells our client issues and campaigns to the media, placing both PSAs and story ideas with a broad spectrum of media outlets, including 120 national networks. Due to her efforts on one client campaign, she was responsible for getting 24 national networks to use our client's PSAs, creating a value for this one campaign alone that exceeded $11MM in value.

For our clients, Valerie is responsible for a variety of client services ranging from web-video, post production, DVD authoring, digitzing, editing, graphic design, broadcast duplication in all formats,captioning, PSA tagging, spoTTrac encoding, CD/DVD replication and fulfillment.