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| Home » About us » Data-based decision-making. |
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Data-based decision-making. |
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| When developing distribution plans for clients, we use evaluation
data to help us produce the most effective approach in terms of media
selection and targeting. For example, we've developed a concept of
media targeting that is based on a unique Previous Usage Index that
we assign to all 30,000 media outlets in our master database. When
we are building future distribution lists, we select those media outlets
with the highest PUI which greatly increases our chance of getting
exposure for a client's PSA. We also maintain previous usage information
for each client, over time, and these outlets have the very highest
priority when we are developing distribution plans. |
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