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| Home » Client Support/Promotion » Case Histories »Newsletters » GoodNews January-10 |
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GoodNews January-10 |
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| GOOD SITES |
Idealist
Want to connect to others in your community....another region of the U.S....or another country? If so, visit Idealist, an organization which tries to address three challenges separating each of us from others:
- A big gap between our good intentions and our actions.
- Our problems are connected, but we are not.
- The world is full of good ideas that don't spread quickly enough.
Read more at http://www.idealist.org/ICA/root/en/Static/TheVision/default.
This site at www.goodsearch.com is a new Yahoo-powered search engine that makes Web searching a charitable act, donating about a penny per search to any one of 83,000 non-profits you select. They also partner with more than a thousand retailers who donate up to 30 percent of the purchase price to the cause of your choice.
GoodShop.com is a new online shopping mall which donates up to 30 percent of each purchase to your favorite cause and hundreds of stores including Amazon, Target, Gap, Best Buy, ebay, Macy's and Barnes & Noble have teamed up with this site. Every time you place an order, you will be supporting your favorite cause. If you download the toolbar at http://www.goodsearch.com/toolbar/mode/ your cause will earn money every time you shop and search online.
Feeding Man & His Best Friend
 At http://www.freerice.com/ you can feed the hungry as you build your vocabulary. For every word you define correctly, this UN World Food Program site donates ten grains of rice to countries coping with chronic hunger - 6.8 billion grains so far.
 Want to do something good for animals? Go to http://www.freekibble.com which gives food to dogs in shelters when you correctly answer a trivia question. Since April 2008, over 212 million pieces of kibble have been donated through this site.
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| GOOD TIPS |
PSA Kill Dates
If you produce a PSA campaign using union talent, it is very important that you put a “kill date” on the package – the date when your talent buy-out expires. If you fail to do this and the PSAs continue to air, the producing organization (or their ad agency that created the spot) can be liable for talent payments and a possible lawsuit by the unions. Also, it is very helpful to put contact information on the video tape box label and the cassette label because it is likely that the collateral pieces that came with the package will be discarded, leaving the station with no easy way to contact the producer.
For other helpful tips on all aspects of PSA campaigns, go to http://www.psaresearch.com/faq.html.
The Power of Thank You
 If you want to be successful with print PSAs, you may want to read an article entitled:
Hard Being Good – Worthy Causes But Unworthy Ads by Martin Schrader, former Publisher of Harpers Bazaar Magazine. In this article Mr. Schrader talks about the importance of designing compelling print PSAs and why so many non-profits fail to get their messages into the best magazines. Read the full story at http://www.psaresearch.com/bib2003.html
Better Google Rankings
Who doesn’t want page one search engine rankings these days? By clicking on the link below you will see how to increase visibility for your site via Google searches. According to a recent study by Forrester Research, you stand a 53 times better chance of getting a page one Google ranking using properly optimized video. Check out the full story at:http://www.openforum.com/idea-hub/topics/marketing/article/the-little-known-secret-to-getting-page-1-google-rankings-steve-strauss
5 Ideas for Better Blogging
 Is there anyone who has figured out the blogosphere and its advantage in terms of advancing organizational mission? Or is it something we do for vanity – to let the world know that we have our own point of view?
If you go to this website, you will get a great tutorial on different ways to engage your audiences via blogs.
http://www.openforum.com/idea-hub/topics/technology/article/5-winning-post-ideas-for-your-small-business-blog-josh-catone
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