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| Home » Client Support/Promotion » Case Histories »Newsletters » GoodNews November-09 |
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GoodNews November-09 |
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| Video Contests on the Rise |
In our September newsletter which can be viewed by clicking on the link below, we included a feature about the benefits of video contests.
http://www.goodwillcommunications.com/CSP_CC_Newsletters_Sep2009.aspx,
Increasingly more organizations are using this low-cost technique to involve their audiences and the Alliance to Save Energy has just awarded cash prizes to four budding filmmakers who produced video clips to educate the public on money-saving driving tips.
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| David Markus of Beverly Hills, Calif., walked off with the $5,000 grand prize in the Drive Smarter Challenge campaign video contest in a film clip titled: “Backseat Smart Driver.” His video features two buddies preparing to carpool who get fuel-efficiency tips from a dictatorial backseat driver looking over their shoulders. The four winning videos can be viewed at http://drivesmarterchallenge.org/contest, and the campaign’s fuel-efficiency tips and other resources are available on the main Drive $marter Challenge website: http://drivesmarterchallenge.org. |
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| Ad Awards |
We have updated our Awards page on
http://www.psaresearch.com/bibawards.asp which now lists 20 different awards for outstanding work in advertising and marketing communications. Nearly all of the awards include a PSA category.
Awards for great creative products should be much more than just a statue or plaque to put in your office. Awards for outstanding communications efforts give an organization bragging rights and can generate substantial publicity. If you want to see how the Entertainment Industries Council uses its awards program very effectively, go to http://www.prismawards.com/. |
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| GoodSites |
 For an extensive list of resources to help youth, ranging from Advocacy to Youth resources, go to http://orphan.org/index.php?id=media-resources.
 Imagine what the world would be like if every time you were inspired to help someone or a cause and you could do it with just a few clicks of a mouse, anywhere, anytime. That’s the mission of Network for Good, which makes it easy to donate to your favorite charity, volunteer and recruit donors online. You can go to www.networkforgood.org which has a secure, convenient donation system that has:
- Returned $25 to the sector for every $1 invested in Network for Good
- Raised over $300 million in online donations to more than 50,000 different nonprofit organizations
- Built a Volunteer Network that connects users across the country with more than 200,000 local, international and virtual volunteer opportunities.
As part of the site they also list non-profit jobs at: http://www1.networkforgood.org/nonprofit-jobs.
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 An invaluable resource, particularly for anyone working in the non-profit mass communications world is Andy Goodman’s website at: http://www.thegoodmancenter.com/strategiccommunications.php.
A classic for anyone who has ever created, distributed or responded to a print PSA is Why Bad Ads Happen to Good Causes which you can download free from his website. Another good read is Why Bad Presentations Happen to Good Causes also available there. He has an informative newsletter and also offers engaging online workshops on various topics. |
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| GoodBooks |
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Connecting Through Conflict: Five Ways
Great Connectors Turn Angry Clients into Happy Ones
It's easy to connect with clients when things are going well. But when conflict arises, that's when "connectors" truly earn their stripes, observes Maribeth Kuzmeski, author of a new book which explains how to transform customer frustration into a stronger, lasting business relationship. When you think of it no matter what job we are in, we all have some constituency to serve, so this book provides a valuable lesson for all of us.
"Remember that quite often, unhappy clients will not even tell you that they have a problem," she adds. "They simply move their business elsewhere. So, if a client thinks enough of you to give you the chance to repair a bad situation, take it. Play an active role in making your customer happy so that you can be sure to keep him or her on board with you."
Published by Wiley, the book is available at bookstores nationwide, major online booksellers, or directly from the publisher by calling 800-225-5945. Or, for more details, go to: www.redzonemarketing.com and www.theconnectorsbook.com.
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| Good Trends |
 Is Print Dead?
Gourmet magazine, and 500 other magazines have ceased publication in the
past year. The question many of us are asking is: are we watching the slow death of an industry that has informed, educated and titillated us for the past century?
The Magazine Publishers Association has been using Twitter to circulate "Twenty Tweetable Truths" about the subject. Here are a few of their tweets
- Citing a 2008 MRI study, magazine readership remains steady in an increasingly crowded and noisy media landscape.
- 92% of U.S. adults read magazines.
- Magazine readers pay attention to magazine ads. They don’t pay to avoid the advertising as they do with other media.
- Consumers spend more than $86 million each week on single-copy magazines.
- Subscriptions to magazines are on the rise. 2007: 322 million paid subscriptions. 2008: 325 million paid subscriptions. (No word on how deeply discounted these "subscriptions" are which is certainly the case in many instances).
- Magazine subscriptions increased in the first half of 2009.
- New magazines continue to be launched. The latest figures show that magazine launches surged 10% in the first part of 2009 from the prior year.
Guess where they are sending you to deliver their convincing message: Yep, you guessed right...You Tube.
See the whole story at: http://www.brandchannel.com/home/post/2009/10/22/Magazine-Industry-Turns-To-Twitter-To-Argue-The-Vitality-Of-Print-Media.aspx |
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