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| Home » Client Support/Promotion » Case Histories »Newsletters » September 2009 |
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September 2009 |
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| Here is our new e-newsletter designed to keep you abreast of topics and issues pertaining to marketing,
social media and advocacy advertising. We hope you find something useful in it. |
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| Good Reading |
 John Baskin is a branding guru, but he states flat out that branding doesn’t work any more. He says we are inundated with so many images on TV and on the Internet that their effectiveness is almost nonexistent. What does work, according to Baskin, is placing a product in a time and context that creates value or a fresh experience for the consumer. Starbucks did this by taking the mundane cup of coffee and elevating it to a totally new level of quality, place, and convenience. He says by breaking the old habits of branding with goofy images and cute taglines, and putting more energy into finding out how products and services can affect behavior—companies can become more effective in finding and keeping customers. |
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| This Month's Top Article: |
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| PSA Contests: Relevant Messaging FOR and BY Your Audience By Ken Fischer |
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 The increasing popularly of Youtube and the decline of traditionally produced broadcast entertainment clearly demonstrates that audiences value the authenticity and personal relevance of messages over production quality.
So how can we create the most authentic and relevant message in a PSA? How about asking our own audiences to create them?
Click here to view the rest of the story »
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| Snippets |
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AdoptaPlatoon Soldier Support Effort® founded in 1998 is a volunteer based nonprofit 501C-3 organization dedicated to serving deployed U.S. service personnel ensuring that they are not forgotten by a grateful Nation. .
Visit www.adoptaplatoon.org for more information. |
 Pump Top TV . Yes they are putting messages on the tops of gas pumps, and in fact there are several companies doing it. However, Pump Top TV is one of the leaders and is willing to run PSAs. Pump Top is currently in 621 gas stations in the top 13 DMAs with 5,464 screens generating 2.6MM weekly impressions. To send them PSAs, contact Lauren Nesmith, Tel: 949-680-4200 ext. 253. It is important that you review the kind of file formats they need by going to their website at http://www.PumpTopTVLocal.com
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| Meetings |
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Join business and nonprofit executives gathered to learn, connect and celebrate cause marketing’s best campaigns and outstanding practitioners. The 8th Annual conference will take place on June 3 to 5, 2010 at The Westin Chicago River North.
Go to http://causemarketingforum.com/conference_program.asp to register. |
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| Resources |
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For a complete list of African American Websites,
go to http://www.myblackinfo.com/african_american_websites.html
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| HubSpot has some excellent social marketing teaching tools, including webinars, slide shows and white papers on various topics which include: |
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| HubSpot also has a free Website Grader to analyze your website against your competition with a report on what you can do to generate more traffic and improve search engine rankings. Go to http://www.websitegrader.com/ |
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| Case History: Using the Power of Media Endorsement |
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| The March of Dimes and Clear Channel Campaign
To Educate the Public About Premature Babies |
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 The problem of premature babies costs our society nearly $26 billion annually and who knows the long-term consequences of babies that arrive before their time? Suffice it to say that it is a serious health care problem and one of the top issues on the radar screen of the March of Dimes (MOD). To alert the public about the problem –
MOD launched a national radio PSA which was co-sponsored by Clear Channel Radio Network.
Read More
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