|
|
|
|
|
| Home ยป Custom Services » Local Tagging |
|
| |
Local Tagging |
|
| |
 One
of the most important strategies any organization distributing PSAs
can employ is to find ways to build a stronger bond with local communities.
Just as all politics are local, the same holds true for PSAs. While
there are a number of different ways to accomplish the objective,
one of the most commonly employed is tagging PSAs. We have handled
tagging for a variety of different clients including the American
Lung Association, the Make-A-Wish Foundation, the American Academy
of Orthopaedic Surgeons, AARP and the National Association of State
Insurance Commissioners (NAIC).
A good example of our
local tagging work are campaigns we distributed for the
Make-A-Wish Foundation, which had 81 different chapters around the
country. In addition to having to decide exactly which tags go on
which PSAs, the assignment is made considerably more difficult because
there are several different video tape formats that each station prefers.
Accordingly, we must be very careful to monitor the tagging and replication
process from beginning to end to ensure that the correct tags and formats
for each chapter are sent to stations.
To make the process go smoothly, we develop
an Excel spreadsheet to correlate their
81 chapters with their distribution list. Using this spreadsheet,
the duplicating house knows exactly how many dubs in which format
have to be produced for each chapter.
| |
 |
| |
| Our work for the National
Association for Insurance Commissioners was even more challenging.
Our ad agency partner on the project provided
us with video clips that had to be inserted precisely at the appropriate
spot within each TV PSA for 32 participating states. In some cases we had
to trim a few seconds or pad the spots with a few seconds to make the timing work.
We then created 32 sub-masters, SIGMA encoded each, and continued with the replication packaging and distribution
of the PSAs in the normal fashion. |
|
|
| |
| |
|
|
|
|
|
|