To reduce the cost of getting your PSA out to all the stations that regularly use PSAs Goodwill Communications has introduced a new "shared-disk" distribution concept called Radio DiskPak. This service can cut the distribution, packaging and evaluation costs for a radio PSA by 75 percent.

Borrowing from the successful CableEPAK shared reel distribution concept that we pioneered twelve years ago, the radio DiskPak includes a variety of different organization's public service announcements on a single CD. The CD is sent to stations with a script booklet containing live announcer copy for each client's PSA and an evaluation response card. As shown here, the PSAs are distributed to stations in a high-quality, durable, lightweight four-color package.


To help each client maintain their individual identity throughout the package, each participant is listed several times, on the CD face label, on the cover of the package itself, on the cover of the booklet that accompanies the package and inside the booklet. On the inside of the booklet there is a synopsis of each client's campaign or issue along with a client contact, phone number, e-mail address and a link to the client's website.