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| Home ยป Custom Services » Radio DiskPak » DiskPak Overview |
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DiskPak Overview |
| DiskPak Overview - Page 3 of 3 « Back |
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Evaluation
 At the beginning of each month, you will receive a detailed
evaluation report (click on link at top of page to view a sample
report) showing where PSAs aired, which stations used your PSA,
station format, frequency of PSA usage, spot length, total number
of plays used and the estimated dollar value of the exposure. DiskPak
client values average just under $250,000 which is a 36-to-1 benefit-to-cost ratio. Just as with every other kind of mass communications tool,
to optimize your results from a radio PSA, there are a lot of procedures
and techniques you should know. For assistance in planning your
next radio campaign, see the article entitled: Planning Your Radio PSAs - A Producer's Checklist.
For more information on the radio DiskPak, contact Bill Goodwill
via phone or or e-mail using information below. |
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| DiskPak Overview - Page 3 of 3 « Back |
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