Welcome to the site where we showcase some of our pro-bono
work on behalf of good causes.
The AngelCare Haiti TV PSA Campaign
Perhaps the most gratifying effort in which
we have been involved in the past thirty
years is a pro-bono TV PSA campaign we launched
to help the children of Haiti. As we all
know, a disastrous earthquake turned their
world upside down in mid-January of this
year. Our Broadcasters
Café Newsletter provides much
more detail, but this campaign would not
have been possible without the contributions
from all our suppliers who donated their
time and money to get the campaign out to
the media. As we said in our newsletter
editorial, this is the reason why we are
in a profession that allows us to give something
back to those who are less fortunate
Following are some of the components of
the campaign, which involved designing and
printing packaging elements such as those
shown, writing and designing the newsletter,
replicating the PSAs, getting them out to
stations, and six months of usage evaluation.
For the bean counters, the total value of
this campaign is $50,000 if you were a paying
client.
Over the longer term, we are also helping
them develop a stronger brand image by re-designing
their website, their logo and the creation
of a banner ad as shown below.
The storyboard on the right was
also included in the TV PSA packages
to show public service directors what
was on the tape and to provide some
brief facts on the campaign. To attract
attention to the package itself and
hopefully encourage the public service
directors to view the tape inside,
the label below was applied to the
shipping containers sent to stations.
This
newsletter was sent to 700 broadcast
TV public service directors to provide
background on the campaign. It was
also sent to nearly 2,000 non-profit
executives, government public affairs
specialists, and advertising and public
relations agencies. Click on the above
link to see the entire newsletter.
The above graphic shows part of the
home page of the re-designed website that
was created for AngelCare by ClickForHelp.com,
providing a much more contemporary look,
and one that had much greater functionality
than their existing website.
Finally, we produced a banner
ad which tries to summarize in a few
words and a few images why anyone
should try to help the kids of Haiti.
Bill Goodwill selected the images
and wrote the banner ad copy. ClickForHelp.com
did the coding to make it come alive.
The images are not the best, because
we wanted to show things as gritty
as they are in real life down there,
almost surreal. The banner ad with
all its frames is on our corporate
website.
The Real Angels of Haiti
Words cannot possibly convey how
badly all of us feel about these poor
unfortunate people who have experienced
one disaster after another, but a
few of these photos can. If these
images do not bring a tear to your
eye, check your pulse.
“Children
have no voice in their nation's politics.
No vote, no say, no strength. They are powerless
to change their lives without help. If their
nations’ declare war, drop bombs,
or pollute the environment, it is the children
who suffer the greatest harm. For some of
these children, we are their only hope.”
Dr. Ted Grosser, President, AngelCare.
Thanks to the following organizations which
donated their time and resources to help
get this campaign distributed. Our newsletter
has complete contact information for each
of them.
August Lang & Husak –
redesigning the AngelCare logo
Ambertone Press –
printing 4/c labels and the 4/c Broadcasters
Café Newsletter
ClickForHelp.com –
designing a PSA banner ad and a new home
page for the AngelCare website
Elaine Hedge Graphic Design
– designing the Broadcasters Café
newsletter and TV dub box label
Goodwill Communications, Inc.
– Writing the newsletter; PSA distribution
and evaluation
Video Labs Corp. –
replicating, packaging and mailing the TV
PSAs
VMS, Inc. – designing
and printing TV storyboards
The "Don't
Go There" TV PSA Campaign
The
number of fatalities in teenage drunk-driving
crashes has declined 34 percent since 2000
and is down 73 percent since tracking began
in 1982, going from 4,214 in 1982 to 1,720
in 2000 and 1,130 in 2008, a record-low level.
That’s the good news. However, since
when should we be satisfied with the fact
that over 1,130 young people with their
whole lives ahead of them die annually from
something that could be prevented?
The principal of Goodwill Communications
has been involved with anti-drunk driving
efforts for many years, and as a company,
it is a very important issue. Working with
a talented film-maker, Hugo Reiner, we will
be distributing a new PSA campaign to alert
young people against drinking and driving
called “Don’t Go There.”
As we enter the time when young people will
be graduating from high school and college,
this is a message that everyone should heed,
not just youngsters. If you drink and drive,
eventually disaster is going to knock on
your door. Click
here to read more.
Our Charity of the Year
How can you beat the combination of the Marine
Corps and needy children as a cause to support?
This year, and every year hereafter, we will
pick a worthy charity to support on a pro-bono
basis. To ensure that all needy children
get at least one toy, we have joined forces
with the Marine Corps Toys for Tots Foundation
to distribute their PSAs on a pro-bono
basis via our Fall/Winter 2009 CablePAK.
To view their PSA, go to the widget at www.psaresearch.com
and select the PSA titled “Guard
Duty.”
Supporting Our Troops
An ongoing pro-bono effort
for our firm has been a campaign we launched
several years ago to show support for our
troops deployed here and abroad. We
wrote, produced and distributed a TV PSA entitled
“Dedication”
showing the important work and sacrifices
made by our armed forces. You can see
the spot by going to the widget referenced
above.
“Children
have no voice in their nation's politics.
No vote, no say, no strength. They are powerless
to change their lives without help. If their
nations’ declare war, drop bombs,
or pollute the environment, it is the children
who suffer the greatest harm. For some of
these children, we are their only hope.”
The
number of fatalities in teenage drunk-driving
crashes has declined 34 percent since 2000
and is down 73 percent since tracking began
in 1982, going from 4,214 in 1982 to 1,720
in 2000 and 1,130 in 2008, a record-low level.
