Many PSA distributors
come from a production background, and while they may thoroughly
understand how to distribute a PSA, they may not know how
to help a client organization position its issue to gain maximum
media support.
Prior to starting his own firm, the principal
of Goodwill Communications spent 15 years working in advertising
and public relations, helping a variety of clients build brands
and craft their public image. This work included serving as
Deputy Director of the “Friends Don’t Let Friends Drive Drunk”
campaign, one of the more successful social issues campaigns
in history. This is the type of expertise that we bring to
our non-profit clients when they are ready to launch PSA campaigns.
For mini-case histories on how we have
helped our clients position their issues or create additional value
for their organizations, click on the following:
