AAOS 2012 PSA CAMPAIGN
02/12/2012 - 02/10/2013
According to recent statistics, a startling 72 million Americans are clinically obese, and in every state at least 20 percent of adults are overweight. A major problem is obesity among our youth, with only one in four American school children getting an adequate amount of physical activity each day. The number of overweight children is rising at an alarming rate, with 13 percent of 6-11 year olds considered obese, a medical problem that has tripled in the past 30 years. Research indicates that moderate, regular weight-bearing exercise helps strengthen the skeletal system, reduces weight gain, and daily physical activity provides a healthy behavior model for our children.
This year’s AAOS TV PSA campaign is titled Sedentary, which encourages kids to maintain a more active lifestyle. It shows the creative avoidance of physical exertion by a pre-teen boy in daily interactions with his grandmother and his dog. The spot strikes a very humorous chord with viewers who will recognize these behaviors in their own families.
Materials available for download include TV, radio, print and airport dioramas. If you need another format or have questions, please contact Barbara Goodwill at Barbara@goodwillcommunications.com