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| Home ยป Partners |
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PARTNERS |
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| No one questions the fact that Hollywood
can have a tremendous influence on what the rest of us
see, do and feel about important health and social concerns.
Since 1983, there is one organization that has pioneered
engaging the creative community - writers, producers,
and other entertainment influencers- to be attentive to
accuracy without compromising entertainment value. It’s
The Entertainment Industries Council, Inc. (EIC).
EIC has set the standard for providing script writers
with resource information that expands their creative
palette… to craft storylines… and create
three-dimensional characters capable of influencing
audiences with important and often life-saving information.
EIC knows firsthand the balance needed between creative
freedom and accurate depiction of health and social
issues. They also produce, and write the nationally
simulcast television special, the PRISM Awards.
The show addresses mental health and substance abuse
issues and has been on air for ten years. The flagship
network is FX, plus seven other cable simulcast partners.
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“Together
we can improve the health of our communities by
offering complimentary media products and services,
by collaborating on social marketing, health promotion,
and risk communication strategies which will further
the art of making a difference.” Brian
Dyak, President and CEO
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| Goodwill Communications has teamed
up with EIC to expand the breadth and depth of both organizations’
reach to audiences. “Our work with entertainment
programs, including our own show, establishes a platform
for various issues facing society and influencing popular
culture, observes Brian Dyak, President and CEO of EIC.
“While we are involved with more of the front-end
of content and message development, what Goodwill Communications
brings to the table is the distribution component, especially
via public service advertising. This in turn, increases
the frequency and consistency of social issues messages
which hopefully results in attitude and behavior change.
We look forward to breaking new ground with Goodwill Communications
and expanding our message reach,” Dyak said. |
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