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Impact of Engagement: Traditional and Interactive PSAs

Evolution of the PSA

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Site Map

SECTION

LINK *-> is a link *----> link under link *------>link under link under link

	-> Data-based Decision-Making
	-> Helping Clients Market
	-> Lowering Distribution Costs
	-> Making Data Accessible
	-> Providing Actionable Evaluation Data
	-> Sharing Our Expertise

*Custom Services

	-> Radio DiskPak
	----> DiskPak Overview
	----> DiskPak Order Form
	----> Participating Clients
	----> Planning your Radio PSA
	----> Sample Evaluation Report
	----> Sample Live Copy
	----> Sample Organizational Synopsis

	-> CablePak
	----> How Cable Works
	----> CablePak Frequently Asked Questions
	----> CablePak Order Form
	----> CablePak News
	----> Campaign Synopses
	-> Local Tagging
	----> custom software
	----> distribution lists in real time
	->Production Services
	----> Custom Video Packages
	----> E-Mail PSA's
	----> Radio Production
	----> Television PSA's
	-> Gatekeeper Research
	----> Tracy Moore

*Packaging and Distribution

	-> Distributor Function
	-> Budgeting
	-> Positioning
	-> MediaPlanning
	-> Campaign Design
	-> Community Liaison
	-> Collateral Production
	-> Replication

*Client Support/Promotion

	-> Public Service Report Newsletter
	-> Pamphlets with PSA placement tips
	->The PSA Research Center
	-> An e-newsletter called GoodNews
	-> A bulletin board called the PSA Roundtable
	-> Case histories on successful PSA campaigns
	-> Workshops and clinics
	-> Broadcasters Café Newsletter
	-> CablePak News Newsletter
	-> Client Support
	-> Case Histories

*following sites are Password Protected

	----> Packaging Articles
	----> Case Histories
	----> Presentations
	----> Checklists/Templates
	------> Templates CD cover
	------> Templates Story boards & Bounce Back Card
	------> Templates Video Cover
	----> Newsletters
	----> TV
	----> Radio
	----> Print
	----> Outdoor
	----> Pre-Campaign Alerts
	----> Letters
	----> Campaign fact sheets/Organizational Descriptions/TV Storyboards
	----> Follow-up Reminders
	----> Thank You Letters
	----> Shipping Instructions

*PUBSANS Gateway

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