Client Support/Promotion

Your distributor should have extensive experience in working with the media, keeping up with industry trends and be willing to share that expertise with you as your campaign partner. Goodwill Communications has more than 30 years of PSA experience and has developed a variety of tools to share its expertise with clients via our Client Support Program. This includes:

Public Service Report Newsletter
Pamphlets with PSA placement tips
The PSA Research Center
An e-newsletter called GoodNews
Blogs on PSA Subjects
A series of case histories on successful PSA campaigns
Workshops and clinics

How You Can Use Evaluation Data - Convention of the National Broadcast Association for Community Affairs, Houston, TX
How to Get More Cluck for the Buck When Distributing PSAs – Public Service Advertising Symposium, Washington, DC
The 5 P’s of PSAs – Powerpoint Presentation - White House Conference on Federal Communications

Broadcasters Café Newsletter
CABLEPAK News Newsletter

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Using Advocacy Advertising to Help Organizations Achieve Their Critical Mission.

Client Support/Promotion

Workshops and clinics

Using Advocacy Advertising to Help Organizations Achieve Their Critical Mission.