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Click here to view various white papers.
Click on following links to read articles/presentations/case
studies written by Bill Goodwill:
Broadcast Cafe Newsletter
Articles
Behavior
Change in the Old and New Era
Developing
Your Station's Image Via PSAs
Television
And The Internet - The Web Impacts Content and Audience
Levels
Cause
Marketing Pros and Cons
How
Technology Will Impact The Future of TV
Care's
TV PSA Addresses The Crisis In Afghanistan
Campaign
On Human Development Launches New Poverty Campaign
“Change
a Light, Change the World” - EPA ENERGY STAR®
Campaign
EPA’s New ENERGY STAR® PSA Shows Houses Pollute
More Than Cars
AAOS Launches Multi-Media Campaign To Encourage Active
Lifestyle
Driving
& Distractions Don’t Mix - New CTIA PSA Campaign
- Warns Against Unsafe Cell Phone Use
Broadcasters
Play Vital Role In Effort To Reduce Global Warming
Choose
to Save® Campaign Encourages Americans to Save More
New
PSA Campaign Urges Boomers To Volunteer
American
Academy Of Orthopaedic Surgeons Promotes A Lifetime
Of Bone Health
New
ABI Campaign Attacks Negligent Driving
PSA Research Center Articles
PSA Campaign Preparation – a Producer’s Guide
Public
Service Advertising Background and Future
10
Things You Need to Know to be Successful With Radio
PSAs
Network
Clearance – a Producer’s Checklist
Planning
Your Radio PSA – A Producer’s Checklist
High
Definition TV Focus of NAB
Dramatic
Broadcasting Changes - Hi-Technology Means More Viewer
Options
PSA
Myths and FAQ's
Passive
vs. Active TV PSA Evaluation
Getting
Credit for Doing Good
Cause
Related Marketing Pros & Cons
How
to Place Public Service Advertising in Your Community
How
You Can Use Evaluation Data - Television and the Internet
Broadcast
Evaluation
The
SSA Public Affairs Tool Kit
Ten
Tips for More Effective PSA Campaigns
Involving
Your Community Partners
Health
PSAs: What Does the Future Hold?
SIGMA
Continues to Soar
ARF
Study Shows PSA Impact- PSAs Used in Anti-Cancer Campaign
Public Service Report Articles
High
Definition TV is On The Way - How It Will Impact PSAs
Ten Trends Which Will
Impact Public Service Advertising
Externally Published Articles
How to Engage Community Partners in Your Issue
- - Published by the Non-Profit Times
Plan, Engage, Execute - Launch PSAs That Connect
- Published by PR News.
A
Word About Public Service Announcements - Published
in Executive Update, the magazine of the Greater Washington
Society of Association Executives. Authors: Bill Lang
& Bill Goodwill
The
Internet: We Have Met the Future! NBACA News,
published by The National Broadcast Association for
Community Affairs
Using
PSA Strategy to Get Media Support Non-Profit
Times
Corporate
Sponsorships- the New Media Hybrid - NBACA News
Effectiveness
in Public Service Ad Campaigns - Interview with
PR News
The
5 P’s of PSAs - Communicators Guide for
Federal, State, Regional and Local Communicators
Marketing
Your Message Using Radio PSAs Effectively - Government
Communicator Magazine
PSAs:
Do They Really Work? - Capital Communicator
Newsletter
Presentations
A Webinar to Engage Local Communities in the SAMHSA Underage Drinking Campaign
Local PSA Outreach – A Webinar presented to the Social Security Administration's Public Affairs Network
Building a Brand Image for the American Legion – Presented to the American Legion's Public Relations
Commission, Washington, DC
Creating a PSA Partnership - Addressing National Expectations
& Local Realities – Presented to U.S.
Air Force Recruiting Marketing Conference, Austin, Texas
How
You Can Use Evaluation Data - Convention of
the National Broadcast Association for Community Affairs,
Houston, TX
How
to Get More Cluck for the Buck When Distributing PSAs
– Public Service Advertising Symposium, Washington,
DC
The
5 P’s of PSAs – White House Conference
on Federal Communications
Case Studies
Case Study - Print Public Service Advertising
Case Study - PSA Evaluation
Case Study - Financial Marketing
Case Study - Outdoor Public Service Advertising
Case
Study - The Dangers of Sedentary Living
Case
Study - Avoiding Communications Disorders
Case
Study - Addressing Child Poverty
Case
Study – How Repositioning Helped the U.S. Navy
Maximize PSA Exposure
Case
Study - Protecting the Environment Through Energy Efficiency
Case
Study - The Importance of Community Partnerships
Case
Study - How Military Services Use PSAs to Increase Visibility
Case
Study - Using PSAs to Support Recruiting
Case
Study - How PSAs Helped Increase Public Support for
Social Security
Case Study - How Network Co-Branding Can Help Promote
Your Issue
Case
Study – How a Movie Tie-In Helped Promote Conservation
Case
Study – TV PSA Usage by Dayparts
Case
Study - Elderly PSA Campaigns
Case
Study – How a Special Event Stimulates PSA Coverage
Case
History - Engaging Local Community Partners
 PSA
Production
Wrote, produced and directed following PSA entitled
“Dedication” in support of America’s
armed forces. Go to www.psaresearch.com
and click on “Armed Services” PSA.
Books
 Wrote
the chapter entitled: “How to Place PSAs in
Your Community” and co-authored the article
New Media – New Audiences – New Technologies
How Social Media is Changing the PSA Landscape
http://www.psaresearch.com/PSA-BOOK.pdf
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