Articles & Presentations

Newest Articles

Creating a Community Partnership

Synopsis: One of the most important tactics in implementing your PSA campaign is to develop a local community partnership. This article explains the benefits.

Why Evaluate Your Campaign?

Synopsis: This article explains the importance of campaign evaluation and how to use data to validate your success.

How Digital Distribution Affects PSAs

Synopsis: Digital distribution of PSAs will impact your PSA campaigns in a variety of ways which are discussed in this article.

How a PSA Audit Can Validate Your Success

Synopsis: Your non-profit spends a lot of money on producing and distributing PSAs, but how do you know if they are working to achieve your objectives? This article tells you how to answer the question objectively.

To view other articles pertaining to PSAs, go to: Other articles on PSAs

Presentations

How to Distribute Your PSA Campaign

How to Evaluate Your PSA Campaign

The Five P's of PSAs

Case Studies/PSA Research Center

Generating More Value – BrightFocus Foundation
Saving Childrens Lives – Consumer Product Safety Commission – Pool Safety
Helping Our Veterans – DAV – Disabled American Veterans
Increasing Awareness – Easter Seals