Packaging

Packaging

We are in the midst of a revolution in terms of how PSA campaigns are packaged and distributed to the media. To further complicate things, the way we fulfill these functions depends upon the medium. What we do for broadcast TV is much different than cable or radio, and outdoor is a completely unique medium, which requires special handling from start to finish.

We have various media packaging models, so it is best to contact us so we can apply the best solution for your PSA campaign.

  • For broadcast TV, our packaging options are very limited to only those documents that can be transmitted to the stations digitally, along with the digital PSA files. This includes a .PDF file that has the storyboard on the front, and our Broadcasters Café newsletter on the reverse, which are sent to the stations with the digital PSA files. To see a sample, go to: PSA Promotion
  • To learn more about the details of digital distribution, go to: Digital Distribution
  • For radio, we are still using the conventional distribution package, comprised of a Flex Mailer with a hard cover, and a four-color CD with the PSAs on them