Reporting

On the first of each month we send an Executive Summary report for each client campaign via email. The summary includes most of the key metrics to demonstrate campaign progress.

Detailed Reports

We provide more detailed reports for broadcast TV because it is the dominant medium, generating typically 75-80% of all exposure.  These include usage by daypart, by DMA, by target audience and graphics to highlight key trends. All reports can be exported to Excel for customized formatting and analysis. For other media, we provide less detail, but enough to determine the effectiveness of your campaign.

Key Trends Analysis

When the campaign has run its course, for those clients which request it, we prepare what we call a “Key Trends Analysis” of the campaign, which includes a review of usage by:

  • Media type
  • Usage by daypart (time of day PSAs aired)
  • Usage by spot length
  • Usage by market size