&l0O(8U(s0p16.67h08.5v0s0b0T&l8D Page No. 1 SOCIAL SECURITY ADMINISTRATION FALL/WINTER '01 CABLEPAK CAMPAIGN EVALUATION THROUGH FEBRUARY 28, 2002 (4TH REPORT) ____________________________________________________________________________________________ FALL/WINTER 2001 CABLEPAK PROJECTED USAGE ____________________________________________________________________________________________ PLAYS TO DATE TOTAL EST CITY ST DMA STN CH AFFIL 10 15 20 30 60 WEEKS SPOTS $ VALUE -------------------- -- --- ------ -- ----- ---- ---- ---- ---- ---- ----- ----- ------- Russellville AR 58 ARTU CBL 12 12 12 288 7776 Springdale AR 118 SPFN 41 CBL 12 12 12 12 432 23976 Chatsworth CA 2 KTWC 6 CBL 14 10 140 9240 Costa Mesa CA 2 KMES 67 CBL 12 12 10 240 10080 Cupertino CA 5 TCCH 30 CBL 1 1 12 24 1080 Fremont CA 0 EDTV 2 26 52 1300 Gardena CA 2 GARD CBL 5 10 5 1 20 605 Lakewood CA 2 XC12 CBL 1 1 1 26 78 3276 Malibu CA 2 PPDU CBL 6 6 6 12 216 5832 Newark CA 5 CH6 6 CBL 10 5 50 1550 Orange CA 2 TWEC CBL 10 10 10 26 780 21060 Oxnard CA 2 CCN CBL 12 12 26 624 28080 Palo Alto CA 5 CCOP CBL 2 4 4 10 100 6750 San Diego CA 27 SCVS CBL 6 6 12 144 9720 Torrance CA 2 PACA CBL 6 6 12 10 240 12870 Twenty Nine Pal CA 164 MOTV CBL 2 1 2 156 Walnut Creek CA 5 UNAR 6 CBL 2 2 12 48 2520 Yuba City CA 21 CYUB CBL 1 18 18 504 Danbury CT 1 CH23 HIS 12 12 144 4320 East Haven CT 26 EHPT CBL 8 8 8 128 3456 Groton CT 26 TVGD CBL 6 10 60 8400 Wallingford CT 26 WPAA CBL 6 6 6 12 216 9072 Winsted CT 26 MDRV 13 CBL 4 8 32 960 Wilmington DE 4 WITV CBL 14 4 56 1568 Defuniak Spring FL 159 TCDS CBL 1 12 12 666 Leesburg FL 22 C305 CBL 12 26 312 8736 St. Petersburg FL 15 WPGN CBL 2 4 8 240 Tallahassee FL 116 WTBC CBL 2 13 26 1378 Tampa FL 15 HLCF CBL 6 16 96 2880 Tampa FL 15 XOFF CBL 10 10 10 10 300 12600 West Palm Beach FL 45 WY8 20 CBL 7 7 7 26 546 16380 Atlanta GA 9 GTCN CBL 12 12 144 8064 Milledgeville GA 123 GACL CBL 5 15 75 1350 Tifton GA 152 W51A CBL 10 10 100 10000 Valdosta GA 116 VSUT 12 CBL 2 26 52 1456 Davenport IA 88 STAU CBL 1 1 1 12 36 972 Pocatello ID 168 PISN 12 CBL 12 12 12 288 12960 Mt. Carmel IL 94 WAVC CBL 20 20 24 960 25920 Oak Park IL 3 ATOP CBL 2 2 2 4 24 1008 Louisville KY 50 WBX CBL 2 15 30 3840 Mayfield KY 78 WGCE CBL 2 5 10 370 Paducah KY 0 PADC 6 6 6 12 216 5832 Pikesville KY 57 MCAB CBL 14 14 14 4 168 7056 Opelousas LA 121 ACAD CBL 6 6 6 26 468 21060 Billerica MA 6 XBIL CBL 4 4 4 12 144 6048 Chicopee MA 102 CSCT 5 CBL 4 12 48 1488 Worcester MA 6 WCCA 13 CBL 10 10 10 7 210 11970 Worcester MA 6 WGMC 3 CBL 2 2 26 104 12792 Bel Air MD 23 HCCL CBL 6 8 48 864 Page No. 2 SOCIAL SECURITY ADMINISTRATION FALL/WINTER 2001 CABLEPAK PROJECTED USAGE (CONT'D) PLAYS TO DATE TOTAL EST CITY ST DMA STN CH AFFIL 10 15 20 30 60 WEEKS SPOTS $ VALUE -------------------- -- --- ------ -- ----- ---- ---- ---- ---- ---- ----- ----- ------- Largo MD 7 CTV CBL 12 12 12 12 432 18144 Towson MD 23 EDCH CBL 14 14 14 10 420 32130 Ann Arbor MI 9 AACA CBL 12 12 12 12 432 18144 Coldwater MI 38 WCWS CBL 1 20 20 1480 Royal Oak MI 9 WROK CBL 2 2 2 26 156 6552 Wyoming MI 38 WCTC 23 CBL 10 12 120 4560 Bloomington MN 14 BLCH 14 CBL 15 15 15 3 135 6480 Cottage Grove MN 14 XSWC 12 CBL 2 3 6 168 Stillwater MN 14 VAC CBL 12 12 12 26 936 28080 White Bear Lake MN 14 GTN 64 CBL 3 3 4 24 1008 Sikeston MO 78 FALC CBL 1 4 4 124 St. Louis MO 20 DHTV CBL 8 8 12 192 15264 Grenada MS 178 BRES CBL 30 12 360 9720 Mississippi Sta MS 129 MSTV 30 CBL 8 16 128 6656 Philadelphia MS 182 CHOC CBL 10 10 12 240 9720 Hudson NC 28 CCYC CBL 14 14 4 112 3024 Sanford NC 30 WBF 46 CBL 8 2 16 1136 Grand Forks ND 112 UNND CBL 6 6 10 120 3240 Fremont NE 75 MLLC CBL 6 12 72 1296 Caldwell NJ 1 WING CBL 2 4 8 296 Cranford NJ 1 TV35 CBL 10 10 10 12 360 15120 Newton NJ 1 SXCC CBL 3 4 12 672 Pomona NJ 4 SSCO CBL 2 2 2 26 156 6552 Toms River NJ 1 ADEL CBL 10 12 120 6360 Carson City NV 120 CAAT CBL 6 6 6 72 3024 Las Vegas NV 30 KCLV 2 CBL 8 8 8 1 24 1008 Brooklyn NY 1 LIUC CBL 12 12 12 12 432 11664 Canadaigua NY 73 FLCC CBL 6 12 72 4608 Mayville NY 39 ACH5 CBL 6 6 6 12 216 5832 Syracuse NY 69 SYNW CBL 12 12 144 5184 Fairborn OH 53 CCN3 CBL 2 2 2 15 90 4050 Westerville OH 34 OTTC CBL 12 12 144 2592 Wooster OH 13 CPCA CBL 12 12 12 12 432 19440 Enid OK 43 PEGA CBL 2 2 12 48 1944 Altoona PA 90 ALPA CBL 2 2 4 112 Bath PA 4 TCTV CBL 12 12 12 12 432 23976 Berwynn PA 4 C195 CBL 1 12 12 672 Lehighton PA 49 C574 CBL 6 6 6 12 216 6480 Philadelphia PA 4 LASU CBL 8 8 8 16 384 10368 Plymouth Meetin PA 4 AC28 CBL 14 14 4 112 4704 Reading PA 4 BERK CBL 6 6 12 144 47088 Warminster PA 4 WRDV CBL 3 4 12 408 Williamsport PA 49 LYCC CBL 2 15 30 540 Willow Grove PA 4 CINE CBL 8 12 96 3552 Pawtucket RI 46 VICC CBL 6 6 6 12 216 10044 Greenville SC 35 GRTC CBL 5 5 8 80 2160 Austin TX 64 AISD HIS 10 10 26 520 26520 Corpus Christi TX 128 WHR9 CBL 1 10 10 370 Corsicana TX 8 K30D CBL 1 16 16 960 El Paso TX 99 ELCC 15 CBL 15 15 15 1 45 2025 Grand Prairie TX 8 TCGP CBL 1 1 12 24 1332 Richardson TX 8 TELP CBL 10 10 26 520 28860 Page No. 3 SOCIAL SECURITY ADMINISTRATION FALL/WINTER 2001 CABLEPAK PROJECTED USAGE (CONT'D) PLAYS TO DATE TOTAL EST CITY ST DMA STN CH AFFIL 10 15 20 30 60 WEEKS SPOTS $ VALUE -------------------- -- --- ------ -- ----- ---- ---- ---- ---- ---- ----- ----- ------- Chesapeake VA 40 WCTV 23 CBL 3 3 3 26 234 14040 Fairfax VA 7 FFCA 10 CBL 6 12 12 216 10080 Springfield VA 7 NEWS 8 CBL 6 12 72 4320 Barre VT 92 MONT CBL 2 2 2 26 156 7254 Burlington VT 92 CCTB 17 CBL 10 10 6 120 4860 Ellensburg WA 124 KCWU CBL 5 5 5 7 105 5355 Everett WA 12 VIAC CBL 12 12 12 12 432 45360 Spokane WA 74 CIT5 CBL 6 14 84 2604 Tacoma WA 12 C416 CBL 2 2 26 104 4368 Vancouver WA 24 CVTV CBL 2 3 6 162 Eau Claire WI 135 ECPA CBL 2 2 2 16 96 4032 Oshkosh WI 71 UWOS CBL 1 1 12 24 648 Clarksburg WV 162 CBND CBL 28 26 728 30576 West Liberty WV 138 WLSC CBL 6 12 72 1296 -------------------- -- --- ------ -- ----- ---- ---- ---- ---- ---- ----- ----- ------- ____________________________________________________________________________________________ PLAYS TO DATE TOTAL EST FALL/WINTER 2001 CABLEPAK PROJECTED USAGE 10 15 20 30 60 SPOTS $ VALUE ------------------------------------------- ---- ---- ---- ---- ---- ----- ----- ------- TOTAL NATIONWIDE SUPPORT *** 0 0 329 737 559 20134 910479 ____________________________________________________________________________________________ MARKETS STATIONS CITIES STATES ------- -------- ------ ------ TOTAL # 67 115 111 34 ____________________________________________________________________________________________ SEE APPENDIX (ATTACHED) FOR ADDITIONAL CABLE SYSTEM/NETWORK DATA Page No. 4 SOCIAL SECURITY ADMINISTRATION _____________________________________________________________________________________________ APPENDIX: FALL/WINTER 2001 CABLEPAK PROJECTED USAGE _____________________________________________________________________________________________ (in '000s) STATION CABLE SYSTEM/NETWORK CITY ST EST VIEWERS EST VALUE ------- ----------------------------------- -------------------- -- ----------- --------- AACA Ann Arbor Comm. TV Network AACA Ann Arbor MI 65 18144 AC28 COMCAST Cable AC28 Plymouth Meetin PA 72 4704 ACAD KDCG Television ACAD Opelousas LA 50 21060 ACH5 Access Channel 5 ACH5 Mayville NY 15 5832 ADEL COMCAST ADEL Toms River NJ 110 6360 AISD Austin School District AISD Austin TX 125 26520 ALPA Altoona Public Access ALPA Altoona PA 40 112 ARTU Arkansas Tech. University ARTU Russellville AR 15 7776 ATOP AT&T Broadband ATOP Oak Park IL 200 1008 BERK Comcast BERK Reading PA 65 47088 BLCH The Bloomington Channel BLCH Bloomington MN 22 6480 BRES Cable One BRES Grenada MS 15 9720 C195 COMCAST Cable C195 Berwynn PA 27 672 C305 Comcast Cablevision C305 Leesburg FL 53 8736 C416 AT&T Cable SVCS - C416 Tacoma WA 144 4368 C574 Blue Ridge Communications C574 Lehighton PA 27 6480 CAAT Carson Access TV Foundation CAAT Carson City NV 17 3024 CBND Time Warner Cable CBND Clarksburg WV 25 30576 CCN Jones Intercable CCN Oxnard CA 39 28080 CCN3 Time Warner CCN3 Fairborn OH 1160 4050 CCOP Mid Peninsula Access Corp. CCOP Palo Alto CA 30 6750 CCTB CCTV of Burlington/CCTB Burlington VT 35 4860 CCYC Caldwell Comm. College CCYC Hudson NC 15 3024 CH23 Comcast TV CH23 Danbury CT 36 4320 CH6 AT&T Cable 27 CH6 Newark CA 15 1550 CHOC WHTV Cable CHOC Philadelphia MS 15 9720 CINE CineKyd Enterprises CINE Willow Grove PA 2000 3552 CIT5 City Cable CIT5 Spokane WA 93 2604 CPCA Clear Picture Cable CPCA Wooster OH 15 19440 CSCT CSC Cable CSCT Chicopee MA 18 1488 CTV Community TV of P.G. County CTV Largo MD 31 18144 CVTV Vancouver Cable CVTV Vancouver WA 20 162 CYUB AT&T Broaband CYUB Yuba City CA 41 504 DHTV Channel 21 DHTV St. Louis MO 60 15264 ECPA Public Access Community TV ECPA Eau Claire WI 31 4032 EDCH Education Channel EDCH Towson MD 135 32130 EDTV Channel 26 EDTV Fremont CA 0 1300 EHPT East Haven Public TV EHPT East Haven CT 10 3456 ELCC El Paso Community College ELCC El Paso TX 15 2025 FALC Falcon Cable FALC Sikeston MO 25 124 FFCA Fairfax Cable Access Corp. FFCA Fairfax VA 250 10080 FLCC Finger Lakes Comm. College FLCC Canadaigua NY 50 4608 GACL Georgia College GACL Milledgeville GA 15 1350 GARD City of Gardena Cable TV GARD Gardena CA 15 605 GRTC Greenville Tech. College GRTC Greenville SC 100 2160 GTCN Georgia Tech Cable Network GTCN Atlanta GA 15 8064 GTN Government TV Network GTN White Bear Lake MN 31 1008 HCCL Harford (CC) Cable Network HCCL Bel Air MD 65 864 HLCF Hillsborough Co. Court TV HLCF Tampa FL 280 2880 K30D Navarro College K30D Corsicana TX 40 960 KCLV KCLV Cable TV Las Vegas NV 15 1008 KCWU Central Washington University KCWU Ellensburg WA 15 5355 KMES KMESA Costa Mesa CA 0 10080 KTWC KTWC-Channel 6 Chatsworth CA 125 9240 LASU La Salle University TV LASU Philadelphia PA 300 10368 LIUC Long Island University TV LIUC Brooklyn NY 16 11664 LYCC 700 College Place LYCC Williamsport PA 100 540 MCAB Mountain Cable Systems MCAB Pikesville KY 15 7056 MDRV Charter Community Access MDRV Winsted CT 15 960 MLLC Midland Lutheran College MLCC Fremont NE 20 1296 MONT Adelphia MONT Barre VT 25 7254 MOTV CSA 70 TV5 MOTV Twenty Nine Pal CA 15 156 MSTV MSU TV Center MSTV Mississippi Sta MS 15 6656 Page No. 5 SOCIAL SECURITY ADMINISTRATION APPENDIX: FALL/WINTER 2001 CABLEPAK PROJECTED USAGE (CONT'D) (in '000s) STATION CABLE SYSTEM/NETWORK CITY ST EST VIEWERS EST VALUE ------- ----------------------------------- -------------------- -- ----------- --------- NEWS NEWSCHANNEL 8 NEWS Springfield VA 15 4320 OTTC Otterbein College OTTC Westerville OH 23 2592 PACA Torrance Citicable PACA Torrance CA 33 12870 PADC Paducah Community College PADC Paducah KY 0 5832 PEGA PEGASYS PEGA Enid OK 15 1944 PISN Cable One PISN Pocatello ID 17 12960 PPDU Charter Communications PPDU Malibu CA 15 5832 SCVS County Television Network SCVS San Diego CA 150 9720 SPFN Jones TV Network SPFN Springdale AR 20 23976 SSCO Stockton College Media Center SSCO Pomona NJ 120 6552 STAU St. Ambrose University TV-11 STAU Davenport IA 65 972 SXCC Sussex Community College SXCC Newton NJ 15 672 SYNW Time Warner Cable SYNW Syracuse NY 350 5184 TCCH City of Cupertino Cable TCCH Cupertino CA 41 1080 TCDS TV 24 TCDS Defuniak Spring FL 28 666 TCGP AT&T Broadband TCGP Grand Prairie TX 15 1332 TCTV RCN Cable TCTV Bath PA 27 23976 TELP AT&T Broadband, Studio TELP Richardson TX 70 28860 TV35 TV 35 Cable Television TV35 Cranford NJ 100 15120 TVGD Town of Groton Video Division TVGD Groton CT 31 8400 TWEC Time Warner Education Chl TWEC Orange CA 60 21060 UNAR AT&T Broadband UNAR Walnut Creek CA 24 2520 UNND University of North Dakota UNND Grand Forks ND 15 3240 UWOS U. of Wisconsin - Oshkosh TV UWOS Oshkosh WI 50 648 VAC Valley Access Channel VAC Stillwater MN 102 28080 VIAC AT&T Broadband VIAC Everett WA 112 45360 VICC Cox Communications VICC Pawtucket RI 18 10044 VSUT Valdosta State University TV VSUT Valdosta GA 20 1456 W51A Butterfly Broadcasting W51A Tifton GA 18 10000 WAVC Wabash Valley College WAVC Mt. Carmel IL 15 25920 WBF WBF Sanford NC 15 1136 WBX WBX-203 Metroversity TV Louisville KY 500 3840 WCCA Worcester Commun. Cable Access WCCA Worcester MA 50 11970 WCTC WKTV Cable WCTC Wyoming MI 52 4560 WCTV City of Chesapeake Cable WCTV-48 Chesapeake VA 150 14040 WCWS Coldwater Schools WCWS Coldwater MI 15 1480 WGCE Graves County High WGCE Mayfield KY 15 370 WGMC Charter Communication WGMC Worcester MA 115 12792 WHR9 WHR-903 WHR9 Corpus Christi TX 75 370 WING Wings Over NJ WING Caldwell NJ 1500 296 WITV Wilmington Information TV WITV Wilmington DE 15 1568 WLSC West Liberty State College WLSC West Liberty WV 15 1296 WPAA WPAA Wallingford CT 15 9072 WPGN Time Warner Comm. WPGN St. Petersburg FL 23 240 WRDV WRDV Cable TV Warminster PA 50 408 WROK WROK-TV 55 Royal Oak MI 31 6552 WTBC WTBC Cable TV Tallahassee FL 70 1378 WY8 Channel 20 WY8 West Palm Beach FL 300 16380 XBIL Billerica Access TV XBIL Billerica MA 31 6048 XC12 City TV XC12 Lakewood CA 31 3276 XOFF City of Tampa Television XOFF Tampa FL 31 12600 XSWC SWCTC XSWC Cottage Grove MN 15 168 ------- ----------------------------------- -------------------- -- ----------- --------- 11161 910479 Page No. 6 SOCIAL SECURITY ADMINISTRATION _____________________________________________________________________________________________________________________ TOTAL MEDIA SUPPORT (NATIONWIDE): $ 910479 _____________________________________________________________________________________________________________________ PUBSANS COPYRIGHT 2002 GOODWILL COMMUNICATIONS - ALL RIGHTS RESERVED 9829 Summerday Drive Burke, VA 22015 (703) 426-0881 (703) 426-0883 FAX USAGE RESTRICTIONS: Proprietary data included on this report is for one-time, internal use only. It is not to be photocopied, disseminated or incorporated into an electronic database without permission from Goodwill Communications which owns the rights to the data.