GETTECH RADIO DISKPAK CAMPAIGN EVALUATION REPORT FOR RESPONSES THROUGH SEPTEMBER 30, 2001 ____________________________________________________________________________________________ RADIO DISKPAK BRC PROJECTED USAGE ____________________________________________________________________________________________ PLAYS/WEEK TOTAL EST CITY ST STATION STN FORMAT 10 15 20 30 60 WEEKS SPOTS $ VALUE -------------------- -- ------- ---------- ---- ---- ---- ---- ---- ----- ----- ------- Anchorage AK KBYR-AM NEWS 16 16 10 320 4200 Anchorage AK KENI-AM NEWS 2 10 20 495 Nenana AK KIAM-AM RELIG 8 6 48 1332 Petersburg AK KRSA-AM C&W 4 10 40 520 Unalaska AK KIAL-AM MOR/VAR 4 4 16 245 Boaz AL WBSA-AM GOSPEL 2 2 4 8 Ozark AL WJRL-FM C&W 10 8 80 880 Rainsville AL WVSM-AM GOSPEL 8 8 8 128 480 Tuscaloosa AL WTBC-AM BUT MUS 2 8 16 320 Arkadelphia AR KVRC-AM C&W 6 12 72 234 Hope AR KXAR-AM C&W 8 8 10 160 2640 Little Rock AR KAAY-AM GOSPEL 4 10 40 235 Mountain Home AR KTLO-AM AD CONT 12 12 10 240 540 Grand Canyon AZ KSGC-FM AD CONT 10 8 80 1600 Miami AZ KIKO-AM OLDIES 12 10 120 660 Miami AZ KIKO-FM AD CONT 12 10 120 960 Safford AZ KATO-AM NEWS 2 10 20 200 Sierra Vista AZ KKYZ-FM OLDIES 4 10 40 640 Springerville AZ KRVZ-AM C&W 10 8 80 160 Tucson AZ KFFN-AM ROCK 6 10 60 660 Tucson AZ KMXZ-FM ROCK 6 10 60 660 Tucson AZ KZPT-FM AD CONT 6 10 60 480 Window Rock AZ KHAC-AM RELIG 12 12 10 240 1740 Window Rock AZ KWIM-FM AD CONT 12 12 10 240 3960 Yuma AZ KBLU-AM OLDIES 4 4 4 32 780 Yuma AZ KTTI-FM C&W 4 4 4 32 780 Yuma AZ KYJT-FM AD CONT 4 4 4 32 318 Alturas CA KKFJ-AM NEWS 4 4 10 80 720 Kernville CA KQAB-AM NEWS 8 8 64 896 San Francisco CA KDNZ-FM ROCK 8 4 32 432 San Jose CA KLIV-AM NEWS 10 10 100 4700 San Jose CA KSQQ-FM MOR/VAR 6 10 60 960 Ukiah CA KMKX-FM AD CONT 16 10 160 2520 Ukiah CA KWNE-FM AD CONT 16 10 160 2520 Colorado Springs CO KKLI-FM AD CONT 6 6 36 792 Denver CO KLZ -AM RELIG 4 4 8 64 1056 Durango CO KIQX-FM AD CONT 4 4 16 156 Durango CO KIUP-AM AD CONT 4 4 16 112 Durango CO KRSJ-FM C&W 4 4 16 112 Fort Collins CO KCOL-AM BUT MUS 2 10 20 715 Lamar CO KLMR-AM C&W 8 4 32 840 Sterling CO KPMX-FM AD CONT 6 10 60 300 Brookfield CT WPUT-AM C&W 6 10 60 1600 Washington DC WRPX-FM AD CONT 6 10 60 14250 Cantonment FL WRFP-AM MOR/VAR 20 20 10 400 7275 Cantonment FL WRFP-FM MOR/VAR 20 20 10 400 7275 Atlanta GA WDWD-AM C&W 4 4 16 256 Augusta GA WGAC-AM NEWS 10 10 100 1400 Columbus GA WKZJ-FM BLACK 2 8 16 544 Hinesville GA WGML-AM BLACK 8 6 48 384 La Grange GA WGSE-AM RELIG 8 4 8 96 683 Macon GA WDEN-FM C&W 14 8 112 9520 Page No. 2 GETTECH RADIO DISKPAK CAMPAIGN RADIO DISKPAK BRC PROJECTED USAGE (CONT'D) PLAYS/WEEK TOTAL EST CITY ST STATION STN FORMAT 10 15 20 30 60 WEEKS SPOTS $ VALUE -------------------- -- ------- ---------- ---- ---- ---- ---- ---- ----- ----- ------- Macon GA WRNC-FM C&W 6 10 60 480 Marietta GA WGHR-FM ROCK 4 10 40 140 Sandersville GA WSNT-FM C&W 8 10 80 400 Thomson GA WTWA-AM C&W 2 8 16 106 Toccoa Falls GA WLET-AM GOSPEL 12 12 4 96 624 Warner Robins GA WNNG-AM RELIG 6 10 60 660 Honolulu HI KUMU-AM BUT MUS 8 10 80 1480 Honolulu HI KUMU-FM BUT MUS 8 10 80 1480 Clinton IA KCLN-AM C&W 4 4 10 80 960 Clinton IA KZEG-FM AD CONT 4 4 10 80 1500 Ketchum ID KECH-FM ROCK 4 4 10 80 1100 Preston ID KACH-AM C&W 4 10 40 310 Salmon ID KSRA-AM C&W 12 12 8 192 1008 Salmon ID KSRA-FM C&W 12 12 8 192 1008 Bloomington IL WJBC-AM MOR/VAR 4 4 10 80 3105 Cairo IL WKRO-AM C&W 10 20 4 120 900 De Kalb IL WLBK-AM MOR/VAR 20 10 10 300 6200 East Peoria IL WPEO-AM RELIG 4 8 32 320 Fairfield IL WFIW-AM C&W 4 4 10 80 720 Fairfield IL WOKZ-FM C&W 4 4 10 80 960 Springfield IL WQNA-FM ROCK 8 8 10 160 3510 Fort Wayne IN WGL -AM NEWS 4 10 40 580 Fort Wayne IN WGL -FM AD CONT 4 10 40 440 Fort Wayne IN WWWD-FM AD CONT 4 10 40 320 Goshen IN WKAM-AM OLDIES 8 10 80 800 Loogootee IN WRZR-FM ROCK 2 4 8 87 Colby KS KQLS-FM TOP40 10 10 10 200 4500 Colby KS KXXX-AM C&W 10 10 10 200 4388 Great Bend KS KZLS-FM TOP40 2 10 20 275 Hays KS KFHS-FM AD CONT 8 8 10 160 2130 Topeka KS KVFW-FM MOR/VAR 20 20 2 80 1320 Barbourville KY WKKQ-FM AD CONT 28 26 10 540 3400 Catlettsburg KY WTCR-FM C&W 8 4 10 120 1820 Falmouth KY WIOK-FM GOSPEL 8 8 10 160 1620 Falmouth KY WYGH-AM GOSPEL 8 8 10 160 2640 Keavy KY WVCT-FM C&W 16 10 160 3520 Radcliff KY WULF-FM C&W 4 8 32 704 Stanford KY WRSL-AM RELIG 10 10 100 467 Stanford KY WRSL-FM C&W 10 10 100 450 Eunice LA KBON-FM MOR/VAR 4 10 40 450 Cambridge MA WJIB-AM BUT MUS 20 20 10 400 8700 Saugus MA WROL-AM NEWS 2 10 20 775 Cumberland MD WDZN-FM MOR/VAR 6 10 60 1320 Bath ME WJTO-AM BUT MUS 20 20 10 400 4500 Stockton ME KRLK-FM C&W 4 10 40 440 Big Rapids MI WBRN-FM BUT MUS 6 8 48 276 Charlotte MI WLCM-AM BLACK 6 4 24 312 Detroit MI WLLC-FM C&W 2 10 20 220 Ada MN KRJB-FM C&W 4 4 4 32 312 Madison MN KLQP-FM C&W 6 6 8 96 450 New Prague MN KCHK-AM OLDIES 2 2 8 32 192 New Prague MN KCHK-FM MOR/VAR 2 2 8 32 192 Windom MN KDOM-AM C&W 8 10 80 1040 Windom MN KDOM-FM C&W 8 10 80 1040 Page No. 3 GETTECH RADIO DISKPAK CAMPAIGN RADIO DISKPAK BRC PROJECTED USAGE (CONT'D) PLAYS/WEEK TOTAL EST CITY ST STATION STN FORMAT 10 15 20 30 60 WEEKS SPOTS $ VALUE -------------------- -- ------- ---------- ---- ---- ---- ---- ---- ----- ----- ------- Kansas City MO KPHN-AM MOR/VAR 2 10 20 400 Lebanon MO KCLQ-FM C&W 2 10 20 220 Park Hills MO KFMO-AM C&W 12 12 10 240 1530 St. Joseph MO KSFT-AM OLDIES 6 10 60 750 St. Louis MO WGNU-AM NEWS 8 8 10 160 4800 Iuka MS WFXO-FM C&W 6 6 10 120 360 Glasgow MT KLTZ-AM C&W 10 10 100 400 Great Falls MT KAAK-FM AD CONT 8 10 80 2100 Havre MT KXEI-FM RELIG 8 8 10 160 1860 Aberdeen NC WQNX-AM AD CONT 2 8 16 144 Fayetteville NC WKML-FM C&W 2 10 20 890 Rockingham NC WJSG-FM C&W 4 10 40 667 Sylva NC WRGC-AM C&W 4 4 13 104 702 Tabor City NC WTAB-AM C&W 12 10 120 880 Wilmington NC WLGX-FM OLDIES 4 8 32 280 Grafton ND KXPO-AM C&W 4 4 10 80 315 Grafton ND KXPO-FM C&W 4 4 10 80 315 Kearney NE KGFW-AM NEWS 4 10 40 260 Tri-Cities NE KQKY-FM TOP40 4 10 40 340 Dover NH WTSN-AM AD CONT 6 6 6 72 1674 Parlin NJ OMRN TOP40 16 10 160 1760 Parlin NJ WVRM-FM TOP40 16 10 160 1760 Deming NM KOTS-AM C&W 6 10 60 300 Farmington NM KENN-AM NEWS 10 10 100 1150 Las Vegas NV KENO-AM BIG BAND 8 4 32 840 Albany NY RAAL- MOR/VAR 4 8 32 320 Buffalo NY WJJL-AM OLDIES 4 4 10 80 3915 Buskirk NY WNGN-FM GOSPEL 12 12 10 240 3960 Latham NY WAJZ-FM C&W 8 8 6 96 1656 Latham NY WFLY-FM TOP40 8 8 6 96 4824 Latham NY WIZR-AM AD CONT 8 8 6 96 1896 Latham NY WROW-AM BUT MUS 8 8 6 96 5616 Latham NY WYJB-FM BUT MUS 8 8 6 96 9540 Pulaski NY WSCP-AM C&W 4 4 16 512 Pulaski NY WSCP-FM C&W 4 4 16 512 Rochester NY DXRN-** MOR/VAR 20 20 10 400 20100 Saranac Lake NY WNBZ-FM AD CONT 10 10 100 1000 Saranac Lake NY WYZY-FM C&W 10 10 100 1000 W. Seneca NY WNSA-FM C&W 8 4 32 464 Walton NY WDHI-FM C&W 10 10 100 1300 Walton NY WDLA-AM C&W 10 10 100 1275 Walton NY WDLA-FM C&W 10 10 100 1275 Walton NY WIYN-FM NEWS 10 10 100 1350 Columbus OH WCOL-FM C&W 16 16 10 320 5280 Columbus OH WFJX-FM ROCK 16 16 10 320 4680 Columbus OH WNCI-FM TOP40 16 16 10 320 17100 Columbus OH WTVN-AM NEWS 16 16 10 320 5280 Columbus OH WZNW-AM NEWS 16 16 10 320 8700 Dayton OH WQRP-FM RELIG 4 4 8 64 1608 Holland OH WPOS-FM RELIG 6 6 10 120 1890 Ironton OH WFXN-FM CLASS 2 10 20 440 Portsmouth OH WNXT-AM C&W 20 10 200 2000 Wilmington OH WSWO-FM C&W 8 8 10 160 4560 Zanesville OH WHIZ-AM MOR/VAR 8 10 80 460 Zanesville OH WHIZ-FM BUT MUS 8 10 80 460 Altus OK KEYB-FM C&W 10 10 100 1600 Page No. 4 GETTECH RADIO DISKPAK CAMPAIGN RADIO DISKPAK BRC PROJECTED USAGE (CONT'D) PLAYS/WEEK TOTAL EST CITY ST STATION STN FORMAT 10 15 20 30 60 WEEKS SPOTS $ VALUE -------------------- -- ------- ---------- ---- ---- ---- ---- ---- ----- ----- ------- Tulsa OK KCFO-AM RELIG 16 4 10 200 2160 Watonga OK KIMY-FM C&W 6 10 60 1290 Burns OR KQHC-FM OLDIES 8 10 80 960 Burns OR KZZR-AM C&W 8 10 80 960 Coos Bay OR KYSJ-FM OLDIES 4 4 16 432 Coos Bay OR KYTT-FM RELIG 4 4 16 128 Cottage Grove OR KCGR-FM AD CONT 4 6 24 189 Cottage Grove OR KNND-AM C&W 4 6 24 93 Hermiston OR KOHU-AM C&W 16 6 96 504 Hermiston OR KQFM-FM C&W 16 6 96 504 Hood River OR KCGB-FM ROCK 16 10 160 1600 Hood River OR KIHR-AM C&W 16 4 64 752 Milton-Freewater OR KTEL-AM C&W 2 2 10 40 660 The Dalles OR KACI-AM C&W 16 4 64 752 The Dalles OR KACI-FM OLDIES 16 4 64 768 Bala Cynwyd PA WNWR-AM OLDIES 6 6 36 1296 Bala Cynwyd PA WPHT-AM NEWS 2 10 20 440 Brownsville PA WASP-AM C&W 4 4 10 80 540 Brownsville PA WASP-FM C&W 4 4 10 80 1320 Brownsville PA WOGG-AM C&W 4 4 10 80 540 Brownsville PA WOGG-FM C&W 4 4 10 80 540 Clearfield PA WOKW-FM AD CONT 12 6 6 108 972 Corry PA WWCB-AM AD CONT 2 6 12 120 Lancaster PA WLAN-AM OLDIES 16 16 8 256 11712 Montrose PA WPEL-AM AD CONT 2 2 10 40 150 Montrose PA WPEL-FM RELIG 2 2 10 40 150 North East PA WRKT-FM ROCK 2 10 20 440 North East PA WRTS-FM AD CONT 2 10 20 440 Oil City PA WKQW-AM AD CONT 4 4 2 16 264 Oil City PA WKQW-FM OLDIES 4 4 2 16 264 Pittston PA WILK-AM NEWS 12 12 10 240 6120 Pottsville PA WAVT-FM AD CONT 2 10 20 260 Pottsville PA WPAM-AM AD CONT 2 10 20 195 Pottsville PA WPPA-AM C&W 2 10 20 200 Pottsville PA WSPI-FM MOR/VAR 2 10 20 190 Warminster PA WRDV-FM BIG BAND 6 6 36 450 York PA WSBA-AM NEWS 2 10 20 440 Florence SC WJMX-AM NEWS 2 2 8 32 1080 Gaffney SC WAGI-FM C&W 16 16 10 320 2940 Gaffney SC WEAC-AM NEWS 16 16 10 320 2940 Ashland City TN WQSV-AM C&W 4 4 6 48 228 Clarksville TN WJZM-AM AD CONT 8 8 64 1040 Crossville TN WOWF-FM C&W 12 12 10 240 2880 Knoxville TN WKXV-AM RELIG 8 8 64 544 Ballinger TX KRUN-AM C&W 2 2 10 40 450 Corpus Christi TX KEYS-AM OLDIES 2 10 20 195 Corpus Christi TX KRYS-FM C&W 4 10 40 725 Lubbock TX KLLL-AM C&W 8 8 8 128 3384 Lubbock TX KLLL-FM C&W 8 8 8 128 3384 Lubbock TX KMMX-FM C&W 8 8 8 128 1632 Lubbock TX KONE-FM C&W 8 8 8 128 4032 Plainview TX KKYN-AM AD CONT 4 8 6 72 1380 Plainview TX KKYN-FM C&W 4 8 6 72 1200 Shamrock TX KRMN-FM AD CONT 6 8 48 384 South Padre Island TX KESO-FM ROCK 8 8 64 1024 South Padre Island TX KZSP-FM ROCK 8 8 64 1024 Sulphur Springs TX KSST-AM C&W 8 10 80 880 Sweetwater TX KXOX-FM C&W 4 6 24 84 Logan UT KGNT-FM C&W 2 10 20 220 Logan UT KNFL-FM C&W 2 10 20 220 Salt Lake City UT KSL -AM NEWS 8 8 10 160 3520 Page No. 5 GETTECH RADIO DISKPAK CAMPAIGN RADIO DISKPAK BRC PROJECTED USAGE (CONT'D) PLAYS/WEEK TOTAL EST CITY ST STATION STN FORMAT 10 15 20 30 60 WEEKS SPOTS $ VALUE -------------------- -- ------- ---------- ---- ---- ---- ---- ---- ----- ----- ------- Chase City VA WFXQ-FM C&W 4 8 32 704 Danville VA WVOV-AM C&W 4 4 10 80 540 Grundy VA WNRG-AM C&W 2 6 12 54 Lebanon VA WLRV-AM C&W 4 4 16 80 Lynchburg VA WWMC-FM NEWS 8 8 10 160 3240 Marion VA WOLD-AM C&W 8 8 10 160 2010 Marion VA WOLD-FM AD CONT 8 8 10 160 840 Pennington Gap VA WSWV-AM AD CONT 10 10 100 2200 Pennington Gap VA WSWV-FM AD CONT 10 10 100 900 Barre VT WORK-FM NEWS 2 10 20 165 Lyndonville VT WGMT-FM AD CONT 13 10 130 1398 Saint Albans VT WLFE-FM C&W 4 8 32 248 Saint Albans VT WWSR-AM OLDIES 4 8 32 352 Chelan WA KOZI-AM NEWS 10 10 100 600 Chelan WA KOZI-FM NEWS 10 10 100 600 Vancouver WA KVAN-AM NEWS 4 6 24 180 Beloit WI WGEZ-AM OLDIES 4 10 40 620 New Richmond WI WIXK-AM C&W 12 12 6 144 1323 New Richmond WI WIXK-FM C&W 12 12 6 144 1620 River Falls WI WRFW-FM ROCK 6 10 60 1500 Charleston WV WVTS-AM C&W 20 20 10 400 6600 Princeton WV WAEY-AM GOSPEL 10 10 10 200 3300 Princeton WV WSTG-FM AD CONT 10 10 10 200 1238 Summersville WV WCWV-FM AD CONT 6 6 8 96 594 -------------------- -- ------- ---------- ---- ---- ---- ---- ---- ----- ----- ------- ____________________________________________________________________________________________ PLAYS/WEEK TOTAL EST RADIO DISKPAK BRC PROJECTED USAGE 10 15 20 30 60 SPOTS $ VALUE ------------------------------------------- ---- ---- ---- ---- ---- ----- ----- ------- TOTAL NATIONWIDE SUPPORT *** 0 0 0 1267 1482 23962 406755 ____________________________________________________________________________________________ STATIONS CITIES STATES -------- ------ ------ TOTAL # 247 174 47 ____________________________________________________________________________________________ ** RADIO NETWORK: DXRN/DX Radio Network Page No. 6 GETTECH RADIO DISKPAK CAMPAIGN ____________________________________________________________________________________________________________________ TOTAL MEDIA SUPPORT (NATIONWIDE): $ 406755 ____________________________________________________________________________________________________________________ PUBSANS COPYRIGHT 2001 GOODWILL COMMUNICATIONS - ALL RIGHTS RESERVED 9829 Summerday Drive Burke, VA 22015 (703) 426-0881 (703) 426-0883 FAX USAGE RESTRICTIONS: Proprietary data included on this report is for one-time, internal use only. It is not to be photocopied, disseminated or incorporated into an electronic database without permission from Goodwill Communications which owns the rights to the data.