Major League Baseball Players Trust Pitch
Volunteers of America’s Latest TV PSAs

Volunteers of America’s latest TV PSAs, “Helping People Help Themselves” and “Helping Kids Dream Big,” highlight the service organization’s 107-year commitment to addressing and solving social problems across the country.

“Helping People Help Themselves,” based on the adage of giving people a fish, feeds them for a day, while teaching them to fish, feeds them for a lifetime, focuses on the nationwide work of Volunteers of America as it helps more than 1.7 million people in need each year. The PSA encourages people across the country to become involved in their community as well.

Volunteers of America, founded in 1896, is a national, nonprofit, spiritually based organization providing local human service programs and opportunities for individual and community involvement. The organization, national in scope but local in focus, provides a variety of outreach programs that address homelessness, healthcare, services for the developmentally and physically disabled, children and families and elderly.

“Helping People Help Themselves” PSAs are available in :60, :30, :15 and :10 formats.

The “Helping Kids Dream Big” PSA, in :60 and :30 formats, features Volunteers of America’s long-term partnership with Major League Baseball Players Trust for Children called “Share with a Child.” Cy Young Award winner Barry Zito of the Oakland Athletics and 2002 all-stars Jimmy Rollins of the Philadelphia Phillies and Shawn Green of the Los Angeles Dodgers visit a Volunteers of America program for disadvantaged children in the PSA. The Major League Baseball players appear with children from the Volunteers of America’s Maud Booth Family Center in Los Angeles.

Since July 2002, Major League Baseball players have been working with underprivileged children in communities nationwide, and, through the “Share with a Child” partnership, the Major League Baseball players and Volunteers of America hope to encourage Americans to get involved by supporting programs and services that help, guide and support children.

For more information on Volunteers of America’s TV PSA campaigns, contact: John Embrey, 703-341-5000, jembrey@voa.org. Or for more information about Volunteers of America, visit www.VolunteersofAmerica.org.