MATERIALS CHECKLIST: (Provided by Client)
- Completed order form
- Synopsis for script booklet (50 words
maximum)(Word document)
- DAT Master with PSAs
- A :15 and :30 live announcer script
(Word document)
- Check or PO for $6,750.00
- Organization logo (.jpg or .gif format)
DESIGN/REPLICATION/DISTRIBUTION/EVALUATION (Provided by Distributor)
- Four-color Disk-Pak cover
with each participant listed six different times in packaging
- Four-color script booklet
with client campaign synopsis and link to client’s website
- Compact Disk with PSAs and
4/c silk-screened label
- Replication, packaging,
postage and mailing to 3,500 stations
- One reminder postcard sent to
all non-responding radio stations
- Hard copy of distribution
list posted to website at
www.psaresearch.com/radiodiskpak.asp
- Six monthly evaluation reports detailing:
- - Station, city and state
where PSA exposure occurred
- - Number of plays by spot
length and total number of PSAs aired
- - Station program format
- - Estimated dollar value of
exposure
- - Summary of key parameters
(#cities, states, stations)
For a sample evaluation report go to:
www.goodwillcommunications.com/documents/radio_report.txt
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