Bill Goodwill

Bill Goodwill is CEO of Goodwill Communications, and prior to starting the firm, he spent 15 years working in various advertising and public relations positions in New York and Washington, DC. In 1975 he served as Deputy Director of the “Friends Don’t Let Friends Drive Drunk Campaign” for the U.S. Department of Transportation. He also managed the national recruiting advertising program for the U.S. Coast Guard.

Mr. Goodwill has spoken at numerous professional meetings and was chairman of the Partners in Public Service, the non-profit affiliate of the National Broadcast Association for Community Affairs. He helped organize and was a speaker at the first symposium held on public service advertising in Washington, DC in 1983, hosted by Syracuse University’s Newhouse School of Communications. He created the Public Service Advertising Research Center on the Internet, and designed the first PSA evaluation software.

A “hands on” manager, he is personally involved in every client project, and has supervised the distribution of over 1,000 national PSA campaigns for 167 national non-profits and federal government agencies.

Bill is a graduate of Youngstown State University and received a master’s degree from American University’s Graduate School of Mass Communications in Washington, DC. He was an adjunct professor at Marymount University in Arlington, VA., teaching a course in Advanced Sales Promotion, and a veteran of the U.S. Army, serving at posts both in the U.S. and Italy.