James Baumann is the Chief Executive Officer for Goodwill Communications with over 25 years of experience in account management, media, public service, and non-profit client side roles.
Prior to joining Goodwill, James held key leadership positions at Iraq & Afghanistan Veterans of America (IAVA), and the Advertising Council in New York. In his role as Senior Vice President, Media at The Ad Council, he led the media department’s efforts to secure donated media and develop and maintain partnerships with national and local media companies; directed efforts to support of specific Ad Council initiatives; and oversee the strategic implementation of traditional and electronic marketing communications, outreach and distribution.
James has also worked on Fortune 500 accounts with clients from a variety of industries including computer hardware, software, global communications, oil & gas, fast food, retail, packaged food, travel, home furnishings, corporate insurance, and space technology.
He is a graduate of Marist College in Poughkeepsie, New York, where he earned a degree in communications and advertising, currently serves on and is the former Chairman of the Advisory Board for the School of Communication & the Arts, and teaches Advertising Strategy classes as an Adjunct Professor. His post-graduate work includes an Advanced Advertising Strategies Certification from the University of Maryland as well as various program certificates from the American Management Association.