CS CP CablePAK FAQs

Frequently Asked Questions

Q: If we distribute to broadcast television, why do we need cable?

A: Getting airtime on broadcast TV is highly competitive, with some stations receiving more than 450 TV PSAs per month. Because cable is often overlooked by distributors and has more unsold airtime available, it typically uses more PSAs than broadcast stations.

Secondly, cable, or subscription access to TV programming is available just about everywhere. It remains the primary access point for households viewing programming on cable networks large and small – from CNN and ESPN to their regional sports networks.

Third, cable enables organizations to reach very specific audiences via “narrowcasting.” There are cable shows and networks reaching seniors, African-Americans, teens, health club members, singles, college students, Hispanic populations and women.

Finally, there is a significant cost savings using a “shared distribution” concept to reach cable.

Q: How do you distribute our PSAs?

A: The first step is to create an online platform where cable systems can download our client PSAs such as CablePAK Online shown here.

When cable systems click on any of the photos, it takes them to mini-client website pages where they can learn more about the client and the issue they are promoting.

We then compile a distribution list of 500 major cable systems that have used our client PSAs in the past and we send them a blast email as shown here. It providees the download links for three different download sites – our own site called PSA Digital; Extreme Reach, the premier distribution platform in the nation; and the National Association of Broadcasters’ Spot Center.

Next, we follow up the blast email with a hard copy newsletter that is sent to cable systems via direct mail to provide background information on the client and their issue.

 

Q: How do you report PSA usage?

Since Nielsen’s PSA tracking system does not monitor local cable, we use self-reporting to capture usage of CablePAK PSA usage. The steps include:

  • Sending a direct mail piece to all systems with a business reply card (BRC) to capture PSA usage
  • Creating separate reporting platforms for each client where we post TV PSA usage. The data is refreshed monthly.
  • Sending two follow-up mailers to non-respondents with a BRC

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Q: What types of systems use cablepak psas?

Paid Programming providers, or multiple systems operators (MSOs) such as Comcast, Charter, AT&T, Verizon, DirectTV and DISH, and systems operated by colleges and universities carry all the major cable networks, as well as regional networks and local access channels and municipal systems serving local and state governments.

Q: What kind of results can I expect from using the service?

As an example of the power of this medium, we received an affidavit from AT&T Media Services, a cable system in Spokane, Washington, which used three different client PSAs a total of 4,935 times in a period of 30 days. These PSAs were inserted into some of the most popular cable network programming in the U.S., including Turner Broadcast System, The Learning Channel, The Discovery Channel, CNN, USA Network, A&E, Home and Garden TV, CNBC, EXPN, Nick at Night and many others.

Perhaps the best way to demonstrate the effectiveness of CablePAK is to provide testimonials:

CABLEPAK TESTIMONIALS

“Your package is excellent.”
Philip Agle, Potomoc College Educational Televison

“Good Product. Keep it coming. Thanks.”
Mr. Dale Pena, PSD, Comcast Cablevision of Santa Maria, Lompoc, CA

“Thanks for the great PSAs.”
– Ms. Nancy McCusker, PSD, AT&T Broadband, Wymouth, MA

“Thank you for sending us PSAs on a regular basis. We air them daily and weekly; please continue to send us PSAs!”
– Frank Blanche, Master Control Supervisor, Finger Lakes Television, Canandaigua, NY

“We use your PSAs as many times and weeks that we can and our other studio also used your PSAs”
John Trigg, Local Programming Supervisor, MediaOne, Los Angeles, CA

“These PSAs are very helpful.”
– Alex Brown, Public Service Director, Mississippi State TV

“We appreciate the PSAs – please keep us on your list”
– AT&T Media Services, Vero Beach, FL

“Improved packaging a real plus.”
– Mr. Robert Clark, CineKyd Enterprises, Willow Grove, PA

”It’s a great new group of PSAs – Thanks.”
– Mr. Gary Cohn, KTWC, Chatsworth, CA

“Love It.”
– Ms. Peggy Stevens, Ann Arbor Community TV Network, Ann Arbor, MI

Q: What do I submit to participate and what is included with the service?

A: CablePAK is a total turn-key service and involves very little effort on behalf of participants. What we need is:

  • A PO to cover the cost of the service
  • A ready-to-air digital file of the PSAs (up to three per participant)
  • A synopsis of the PSAs that you intend to include

Q: What types of organizations participate in CABLEPAK?

A: Participants include non-profit organizations, government agencies, military services, foundations and even a profit-making organization. They include:

Non-Profits:

  • American Academy of Dermatology
  • American Academy of Orthopaedic Surgeons
  • American Arts Alliance
  • American Association of Retired Persons
  • American Beverage Institute
  • American Civil Liberties Union
  • American Digestive Health Foundation
  • American Federation of Teachers
  • American Health Assistance Foundation
  • American Heart Foundation
  • American Legion
  • American Intercultural Student Exchange
  • American Lung Association
  • American Occupational Therapy Association
  • American Petroleum Institute
  • American Savings Education Council
  • American Speech Hearing Language Association
  • Armed Forces Careers.com
  • Breast Cancer Prevention Trial
  • CARE
  • Catholic Campaign for Human Development
  • Catholic Communication Campaign
  • Cellular Telephone Industry Association
  • Childreach
  • Children’s Hospital Boston
  • Communities in Schools
  • Employee Benefits Research Institute
  • Evengelical Lutheran Church of America
  • Freedom Forum (Gannett Foundation)
  • Guide Dogs for the Blind
  • GetTech Coalition
  • Greenpeace
  • Human Rights Foundation
  • Make-A-Wish Foundation
  • Menopause Awareness Consortium
  • Mormon Church
  • National Association of Securities Dealers
  • National Association of Town Watch
  • National Easter Seal Society
  • National Colorectal Cancer Roundtable
  • National Heart Foundation
  • National Osteoporosis Foundation
  • National Sleep Foundation
  • Performing Animal Welfare Society
  • Physicians Committee for Responsible Medicine
  • Retirement Fund for Religious
  • Rotary International
  • Securities Investor Protection Service
  • Share Our Strength
  • Special Olympics International
  • Trust for Public Land
  • U.S. Jaycees
  • Youth for Understanding International Exchange
  • Volunteers of America

U.S. Government:

  • Air Force Recruiting Service
  • Air National Guard
  • AmeriCorps/Senior Corps
  • Animal & Plant Health Inspection Service
  • Army National Guard
  • Centers for Disease Control
  • Coast Guard (Recruiting & Boating Safety)
  • Environmental Protection Agency
  • Federal Emergency Management Administration
  • Federal Railroad Administration
  • Food Safety & Inspection Service
  • GSA Consumer Information Center
  • Marine Corps Recruiting
  • National Diabetes Education Program
  • National Eye Institute
  • National Institute on Aging
  • Natural Resources Conservation Service
  • Peace Corps
  • Selective Service System
  • Social Security Administration
  • Substance Abuse & Mental Health Services Administration
  • Treasury Department – Savings Bonds/Financial Management Service
  • U.S. Department of Agriculture
  • U.S. Department of Housing & Urban Development
  • U.S. Department of Justice
  • U.S. Department of Labor
  • U.S. Naval Academy
  • U.S. Navy Recruiting Command