The first step in the reporting process is to create custom Internet portals for each client which they can access to see how well their campaign is performing.
We provide more reports for broadcast TV, because it is the dominant medium, generating typically 75-80% of all exposure. These include usage by media type, daypart, by market size, by spot length and target audience with color graphics to highlight key trends.
All reports can be exported to Excel for customized formatting and analysis. For other media, we provide less detail, but enough to determine the effectiveness of your campaign.
Key Trends Analysis
When the campaign has run its course, for those clients which request it, we prepare what we call a “Key Trends Analysis” of the campaign, which includes a review of usage by:
- Media type
- Usage by daypart (time of day PSAs aired)
- Usage by spot length
- Usage by market size