 We
wrote the very first evaluation software for PSA campaigns
in 1981, about the same time the personal computer came
on the scene. Since then, we have produced literally thousands
of evaluation reports for TV, radio, print and out-of-home
media.
In lean times, accountability for success has never been more important. There are a variety
of reasons why you should evaluate every aspect of your PSA campaign. It:
- Demonstrates if your message is getting through to the right audiences
- Shows where you are and are not getting exposure
- Provides basis for making corrections
- Helps to solidify media relations when you sending letters of appreciation to PSA users
- Provides Return On Investment data to justify your PSA budget
- Helps you keep your job
For more information on the kinds of evaluation
data you can compile and key trends analysis, see the
article: "How
You Can Use Evaluation Data to Fine-Tune Your PSA Campaign". |