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| Home ยป Evaluation |
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WHY EVALUATE YOUR PSA? |
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| We began developing
evaluation reports for PSA campaigns in 1981 about the
same time the personal computer came on the scene, using TV PSA usage
data
from bounce-back cards and Broadcast Verification Services. Since then,
we
have produced literally thousands of evaluation reports for TV, radio,
print
and out-of-home media. For more information on the kinds of evaluation
data
you can compile and key trends analysis, see the article: "How
You Can Use
Evaluation Data to Fine-Tune Your PSA Campaign". |
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| There are several reasons why evaluation is such an important part of
any public service advertising campaign. Here are a few: |
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