Federal Government Capabilities
Goodwill Communications, is a SDVOSB (Service Disabled Veteran-Owned Small Business), and our principal is a graduate of the Veterans Institute for Procurement.
We have been providing services to the federal government for nearly 40 years and have worked with 54 different government agencies. For a list of these agencies, go to: Goodwill Communications Clients.
The services we provide to government agencies range from campaign positioning, focus groups, creative production and PSA distribution/evaluation in all media.
We have worked with all of the military services except Regular Army, most of the Reserve forces, Army National Guard, Coast Guard, the Department of Defense, the Department of Homeland Security, the Joint Advertising Market Research & Studies (JAMRS), the Veteran’s Administration, the Selective Service System and the two largest military academies. For a case history on our military work go to: Keeping America Safe
Health & Human Services
In the public health sector, we have worked with 13 different agencies under the HHS umbrella.
I worked with Goodwill Communications for 5 years when managing the PSA campaigns for the Peace Corps. During the seven years that Goodwill Communications distributed Peace Corps PSAs, we generated 782,000 leads, and 18,028 Volunteers actually joined. While there was an active direct mail program and college recruiting efforts during this time, paid advertising was minimal, meaning that PSAs contributed to the lion’s share of recruiting leads. What more can I say about their work?
We have worked with Goodwill Communications since 1990, and there is very little in the world of public service advertising that they have not done for our agency. They have orchestrated focus group sessions; they handled a test of theater advertising in 40 theaters and conducted surveys on effectiveness; they coordinated a joint campaign with another of their clients to promote savings; and they developed tools for our field public affairs outreach staff to use in local communities. Beyond that, they did a great job with PSA distribution. According to Nielsen, our “Quiz Show” TV PSA generated over 55,000 airplays due to their marketing efforts. All together their work has generated just under $84 million in verified advertising support for SSA.
I managed the Audio-Visual Department for the Navy Recruiting Command when Goodwill Communications was hired to revamp our entire PSA program in 1985. They did an incredible job in terms of lowering our costs, developing more strategic distribution plans, re-positioning our PSAs to get more airtime, and using new tools to evaluate impact. Because they have experience in paid advertising – which very few distributors have – that helped us to integrate the PSA program into our overall advertising program and attain our recruiting goals.
I have been associated with Goodwill Communications for nearly 15 years. They have been a great resource for reporting television, radio and print usage. They have also served as a creative consultant, providing counsel on media creativity. If you want a first class organization, you need to contact Bill Goodwill and his associates. His results oriented company will provide you with what you are looking for in social media, media consultation and the like. Goodwill Communications is always on the cutting edge of media technology.