Government Experience

Federal Government Capabilities

Goodwill Communications, is a SDVOSB (Service Disabled Veteran-Owned Small Business), and our principal is a graduate of the Veterans Institute for Procurement. We have been providing services to the federal government for nearly 30 years and have worked with 54 different government agencies. The services we provide to government agencies range from campaign positioning, focus groups, creative production and PSA distribution/evaluation in all media.

Military Services

We have worked with all of the military services except Regular Army, most of the Reserve forces, Army National Guard, Coast Guard, the Department of Defense, the Joint Advertising Market Research & Studies (JAMRS), the USO, the Veteran’s Administration, the Selective Service System and the two largest military academies. We have also produced and distributed, on a pro-bono basis, a TV and radio PSA campaign entitled: Dedication.

Health & Human Services

In the public health sector, we have worked with 13 different agencies under the HHS umbrella.

Stephen Maroon
Peace Corps
Former Marketing Manager

I worked with Goodwill Communications for 5 years when managing the PSA campaigns for the Peace Corps. During the seven years that Goodwill Communications distributed Peace Corps PSAs, we generated 782,000 leads, and 18,028 Volunteers actually joined. While there was an active direct mail program and college recruiting efforts during this time, paid advertising was minimal, meaning that PSAs contributed to the lion’s share of recruiting leads. What more can I say about their work?

Charles Roggero
Social Security Administration
PSA Producer

We have worked with Goodwill Communications since 1990, and there is very little in the world of public service advertising that they have not done for our agency. They have orchestrated focus group sessions; they handled a test of theater advertising in 40 theaters and conducted surveys on effectiveness; they coordinated a joint campaign with another of their clients to promote savings; and they developed tools for our field public affairs outreach staff to use in local communities. Beyond that, they did a great job with PSA distribution. According to Nielsen, our “Quiz Show” TV PSA generated over 55,000 airplays due to their marketing efforts. All together their work has generated just under $84 million in verified advertising support for SSA.

Thomas Rash
Creative Services Department U.S. Navy Recruiting Command

I managed the Audio-Visual Department for the Navy Recruiting Command when Goodwill Communications was hired to revamp our entire PSA program in 1985. They did an incredible job in terms of lowering our costs, developing more strategic distribution plans, re-positioning our PSAs to get more airtime, and using new tools to evaluate impact. Because they have experience in paid advertising – which very few distributors have – that helped us to integrate the PSA program into our overall advertising program and attain our recruiting goals.

Mark Baran
Internal Revenue Service
Senior Federal/State Liaison

I have been associated with Goodwill Communications for nearly 15 years. They have been a great resource for reporting television, radio and print usage. They have also served as a creative consultant, providing counsel on media creativity. If you want a first class organization, you need to contact Bill Goodwill and his associates. His results oriented company will provide you with what you are looking for in social media, media consultation and the like. Goodwill Communications is always on the cutting edge of media technology.

U.S. government agencies that have used our services include:
  • Corporation for National Service
    • AmeriCorps
    • Foster Grandparent Program
    • Retired & Senior Volunteers Program
  • Environmental Protection Agency
    • Energy Star Program
    • Climate Leaders Program
  • Energy Department
  • Equal Employment Opportunities Commission
  • GSA Consumer Information Center
  • Federal Emergency Management Administration
  • National Aeronautics & Space Administration
  • National Library of Medicine
  • Peace Corps
  • Selective Service System
  • Social Security Administration
  • U.S. Department of Agriculture
    • Forest Service
    • Natural Resources Conservation Service
    • Animal Plant & Health Inspection Service
  • U.S. Department of Commerce
  • U.S. Department of Transportation
    • Federal Railroad Administration
    • Federal Motor Carrier Safety Administration
    • National Highway Traffic Safety Administration
    • U.S. Coast Guard – Boating Safety/Recruiting
  • U.S. Department of Defense
    • Air Force Recruiting Service
    • Air/Army National Guard
    • Joint Recruiting Advertising Program
    • Navy Recruiting Command
    • Naval Reserve
    • Marine Corps Recruiting Command
  • U.S. Department of Health & Human Services
    • Administration on Aging
    • Centers for Disease Control
    • Health Resource & Services Administration
    • National Cancer Institute
    • National Diabetes Education Program
    • National Eye Institute
    • National Heart/Lung/Blood Institute
    • National Institute on Aging
    • National Institute of Mental Health
    • National Library of Medicine
    • Office on Women’s Health
    • Substance Abuse & Mental Health Services Administration
      • Center for Substance Abuse Treatmen
  • U.S. Department of Homeland Security
  • U.S. Department of Housing & Urban Development
  • U.S. Department of the Interior
    • Bureau of Land Management
  • U.S. Department of Justice
    • Office of Violence Against Women
    • Office on Victims of Crime
  • U.S. Department of Labor
    • Employee Benefits & Security Administration
  • U.S. Fire Administration
  • U.S. State Department
  • U.S. Treasury Department
    • Internal Revenue Service
    • Savings Bonds
  • Veterans Administration