About Us

About Us


Our firm was created in 1981 largely due to the fact that there were no PSA consulting companies which could handle all aspects of PSA campaign implementation. Amazingly, there was no evaluation software in existence at that time, which was the driving force for designing the first software to evaluate PSA campaign impact.

You can tell a lot about a consulting firm by looking at the kind of organizations they have served. We have had the privilege of working with 174 of the largest non-profits and government agencies in the country over the past four decades, and to see a list of them, go to: Goodwill Client History


As explained in the Capabilities section of our website, we provide a full-range of PSA services to clients from Strategic Planning to Evaluation which is shown on this graphic.

Campaign Experience

We have posted 30 different case histories of campaigns we have distributed for our clients which you can view at: Our Work

Management Experience

Our two most senior executives have managed numerous national PSA campaigns with extensive ad agency experience.

Bill Goodwill, our founder, has managed the distribution of over 1,000 national PSA campaigns on behalf of 174 national non-profits and federal government agencies.

James Baumann, our CEO, was formerly a Senior VP/Media for the Advertising Council, the largest and oldest PSA distributor in the world.

To see bios on our key company employees, go to: Our Team

Federal Government Experience

We have provided services to 53 U.S. government agencies. To learn more about this work, go to: Government Experience


We do not just pay lip service to the field of public service advertising. We practice what we preach by creating or distributing pro-bono PSA campaigns, on important social issues for organizations which cannot afford to launch campaigns. Learn more at: Good Causes