Goodwill Communications advises clients on strategy, distribution and evaluation of
public service ad campaigns addressing important social issues.
Strategy & Media
We work with our clients to think through the details of
distribution timing, media mix and audience segmentation
Packaging
Not just a shipping strategy, but a messaging and marketing strategy designed to make your campaign visible and customized
by media category
Promotion
Includes media outreach,
development of collateral and tactical placement of campaign assets on platforms where media outlets source for PSAs
Distribution
Utilizing the latest distribution technologies and strategies
with best in class partners across all media categories
Evaluation
Knowing what kind of support your campaign receives justifies the investment and where your message is being seen
Reporting
Access to all your campaign data is available in a password
protected portal and can be reviewed by media type or as
an executive summary

OUR CASE STUDIES

Saving Childrens Lives – Consumer Product Safety Commission – Pool Safety
Helping Our Veterans – DAV – Disabled American Veterans
Preventing Underage Drinking – Substance Abuse & Mental Health Services Administration
Improving Your Local Communities – Volunteers of America
peace-corps
Stephen Maroon
Peace Corps
Former Marketing Manager

I worked with Goodwill Communications for 5 years when managing the PSA campaigns for the Peace Corps. During the seven years that Goodwill Communications distributed Peace Corps PSAs, we generated 782,000 leads, and 18,028 Volunteers actually joined. While there was an active direct mail program and college recruiting efforts during this time, paid advertising was minimal, meaning that PSAs contributed to the lion’s share of recruiting leads. What more can I say about their work?

usnavy
Thomas Rash
Creative Services Department U.S. Navy Recruiting Command
Director

I managed the Audio-Visual Department for the Navy Recruiting Command when Goodwill Communications was hired to revamp our entire PSA program in 1985. They did an incredible job in terms of lowering our costs, developing more strategic distribution plans, re-positioning our PSAs to get more airtime, and using new tools to evaluate impact. Because they have experience in paid advertising – which very few distributors have – that helped us to integrate the PSA program into our overall advertising program and attain our recruiting goals.


Bill Goodwill – CEO
Bill@GoodwillCommunications.com
571-237-7333
South Florida Office


James Baumann – COO
James@GoodwillCommunications.com
845-319-2048
New York Office


Barbara Nitschke – VP, Administration
Barbara@GoodwillCommunications.com
703-646-5962
Northern Virginia