What Matters Most to Local Media
In response to a survey among 1,000 TV public service directors, the following graph shows the importance of localism among respondents. Nearly two-thirds of survey respondents indicated that PSAs benefitting the local community were most important.
We have written two articles that may be helpful for any organization that has or is creating a local outreach component for their PSA campaign. The first describes how you should involve your community partners in national campaign planning and is available by clicking here. The second is a primer for local community outreach which should be shared with your local outreach network. Click here to access.