Our Team

Bill Goodwill

Bill Goodwill heads the team of talented people who make the trains run on time. Prior to starting his own firm, Bill spent 15 years working in various advertising and public relations positions, including serving as Deputy Director of the “Friends Don’t Let Friends Drive Drunk Campaign” for the U.S. Department of Transportation. He also managed the national recruiting advertising program for the U.S. Coast Guard.

James Baumann

James Baumann is the Chief Executive Officer for Goodwill Communications. James has over 25 years of experience in account management, media, public service, and non-profit client side roles.

Barbara Nitschke

Barbara Nitschke, who has been with the firm for over 20 years, is the engineer who makes the trains run on time. Her official title is V.P. Administration and Evaluation. But in reality, she is involved in all client projects, from vendor coordination, to managing the entire campaign evaluation process.

Ken Fischer

If it has anything to do with the Internet – and nearly everything does these days – we turn to Ken Fischer, who handles a variety of projects for our clients.

Elaine Hedge

For designs that are both beautiful and functional, we turn to Elaine Hedge, who has handled all our client design work for 12 years. Elaine’s work is clean, and elegant, never getting in the way of clear communication, but enhancing it.

Jo and Jerry Leonard

The graphics and printing team of Jo and Jerry Leonard handle everything from graphic design to printing and mailing of our client campaigns. Having worked with us for 15 years, they know our clients, and they know the specs for all our media collateral. They are also responsible for printing and mailing our internal communications materials, such as Broadcasters Café, CablePAK News and the Public Service Report newsletters.