If you want to study how to engage the local populace in your PSA campaign, review our national political campaigns. Political candidates do not focus their energies on the centers of influence like New York and Washington, except to announce their candidacy. Immediately thereafter, they begin building local coalitions, local presence, local outreach, because that’s where the voters are. Similarly, when launching a national PSA campaign, you should find ways to engage local media in your campaign, because they care about local, not national issues. Click here to read more about this important subject. .