First Quarter 2018
A NEWSLETTER ON TOPICAL SOCIAL ISSUES
Creating a Community Partnership
Synopsis: One of the most important tactics in implementing your PSA campaign is to develop a local community partnership. This article explains the benefits.
Why Evaluate Your Campaign?
Synopsis: This article explains the importance of campaign evaluation and how to use data to validate your success.
How Digital Distribution Affects PSAs
Synopsis: Digital distribution of PSAs will impact your PSA campaigns in a variety of ways which are discussed in this article.
How a PSA Audit Can Validate Your Success
Synopsis: Your non-profit spends a lot of money on producing and distributing PSAs, but how do you know if they are working to achieve your objectives? This article tells you how to answer the question objectively.
How to Distribute Your PSA Campaign
How to Evaluate Your PSA Campaign
The Five P's of PSAs