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Six Tips for Getting Your PSA Aired

Synopsis: Production quality, rigorous broadcast requirements, promotion and relevance are challenges non-profits face when trying to get their PSAs used.

Why Evaluate Your Campaign?

Synopsis: This article explains the importance of campaign evaluation and how to use data to validate your success.

How Digital Distribution Affects PSAs

Synopsis: Digital distribution of PSAs will impact your PSA campaigns in a variety of ways which are discussed in this article.

How You Can Use PSA Values to Help Your Fundraising

Synopsis: Using your PSA campaign values as ‘In Kind Contributions’ can greatly improve your standing with charity rating organizations.

What is a PSA Audit?

This article asks five important questions about your PSA program, how you can determine its impact and return on investment.



Reducing Global Poverty
Reaching Your Stakeholders – Social Security Administration
Helping Our Veterans – DAV – Disabled American Veterans
Helping Youth Reach Their Full Potential