NEWS AND INFORMATION

NEWSLETTERS

2nd Quarter 2020

3rd Quarter 2020

4th Quarter 2020

Newest Articles

Six Tips for Getting Your PSA Aired

Synopsis: Production quality, rigorous broadcast requirements, promotion and relevance are challenges non-profits face when trying to get their PSAs used. This article tells you how to increase your chances of getting on the air.

Why Evaluate Your Campaign?

Synopsis: This article explains the importance of campaign evaluation and how to use data to validate your success.

How Digital Distribution Affects PSAs

Synopsis: Digital distribution of PSAs will impact your PSA campaigns in a variety of ways which are discussed in this article.

How You Can Use PSA Values to Help Your Fundraising

Synopsis: Using your PSA campaign values as ‘In Kind Contributions’ can greatly improve your standing with charity rating organizations.

To view other articles pertaining to PSAs, go to the Articles section of our PSA Research Center.

Presentations

CablePAK Generic Presentation

How to Distribute Your PSA Campaign

How to Evaluate Your PSA Campaign

The Five P's of PSAs

Case Studies/PSA Research Center

Keeping Our Youth Safe And Healthy – The American Academy of Orthopaedic Surgeons (AAOS)
How 4-H Is Teaching Our Youth To Become Community Leaders
Geography Matters! The National Geographic Foundation
Keeping America Safe