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Articles

Six Tips for Getting Your PSA Aired

Synopsis: Production quality, rigorous broadcast requirements, promotion and relevance are challenges non-profits face when trying to get their PSAs used.

Why Evaluate Your Campaign?

Synopsis: This article explains the importance of campaign evaluation and how to use data to validate your success.

How Digital Distribution Affects PSAs

Synopsis: Digital distribution of PSAs will impact your PSA campaigns in a variety of ways which are discussed in this article.

FUND RAISING ART

How You Can Use PSA Values to Help Your Fundraising

Synopsis: Using your PSA campaign values as ‘In Kind Contributions’ can greatly improve your standing with charity rating organizations.

What is a PSA Audit?

This article asks five important questions about your PSA program, how you can determine its impact and return on investment.

Presentations

CASE HISTORIES

Reducing Global Poverty
Reaching Your Stakeholders – Social Security Administration
Helping Our Veterans – DAV – Disabled American Veterans
Helping Youth Reach Their Full Potential