2nd Quarter 2020
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4th Quarter 2020
Six Tips for Getting Your PSA Aired
Synopsis: Production quality, rigorous broadcast requirements, promotion and relevance are challenges non-profits face when trying to get their PSAs used. This article tells you how to increase your chances of getting on the air.
Why Evaluate Your Campaign?
Synopsis: This article explains the importance of campaign evaluation and how to use data to validate your success.
How Digital Distribution Affects PSAs
Synopsis: Digital distribution of PSAs will impact your PSA campaigns in a variety of ways which are discussed in this article.
How You Can Use PSA Values to Help Your Fundraising
Synopsis: Using your PSA campaign values as ‘In Kind Contributions’ can greatly improve your standing with charity rating organizations.
To view other articles pertaining to PSAs, go to the Articles section of our PSA Research Center.