Six Tips for Getting Your PSA Aired
Synopsis: Production quality, rigorous broadcast requirements, promotion and relevance are challenges non-profits face when trying to get their PSAs used.
Why Evaluate Your Campaign?
Synopsis: This article explains the importance of campaign evaluation and how to use data to validate your success.
How Digital Distribution Affects PSAs
Synopsis: Digital distribution of PSAs will impact your PSA campaigns in a variety of ways which are discussed in this article.
How You Can Use PSA Values to Help Your Fundraising
Synopsis: Using your PSA campaign values as ‘In Kind Contributions’ can greatly improve your standing with charity rating organizations.
What is a PSA Audit?
This article asks five important questions about your PSA program, how you can determine its impact and return on investment.
THE FIVE P'S OF PSAs