In our latest public service announcement we see a young woman beginning her workout at daybreak. Her eyes burn with determination as she runs toward the camera and then toward a large rock structure. This is her obstacle. We follow her as she runs up a steep incline, over a crevice, and through large boulders. Throughout the journey, we hear her internal monologue, coaching her through the challenge. At the end, she peers out over the scenery, reflecting on what she’s accomplished. Although it’s a small accomplishment, this serves as a building block for her life journey. She’ll overcome any obstacle that the world throws at her.

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