“We use your PSAs as many times and weeks that we can and our other studio also uses your PSAs”
- John Trigg, Local Programming Supervisor, MediaOne, Los Angeles, CA

“We appreciate the PSAs – please keep us on your list” - AT&T Media, Vero Beach, FL

One of the things that has contributed to the success of CablePAK, is a dedicated list of cable outlets that have used the service for years. We target only those cable systems with 15,000 viewers or greater, and systems are required to report usage to stay on our distribution list. As shown in this graph, 42% of stations are moderate to heavy PSA users. As part of the service, we send two reminder postcards to non-responding stations, which significantly increases reported usage.

CablePAK PSAs will begin appearing on PumpTop TV beginning in fall of 2009.

Goodwill Communications and PumpTop TV have signed an agreement for CablePAK PSAs to air on 6,118 screens at 621 gas stations in the top 13 DMAs, delivering 12  million monthly impressions.  Not only do gas stations provide a captive audience, but PumpTop TV offers a unique viewer experience because the programming airs adjacent to the ads.

On average CablePAK generates $840,000 in airtime value, and typically the PSAs are used in 41 states, 147 cities and on 155 stations. The benefit-to-cost ratio is 105 to 1. One of our clients generated over $1MM in exposure for each of six different TV PSAs included in CablePAK.

As an example of the power of this medium, we received an affidavit from AT&T Media Services, a cable system in Spokane, Washington, which used three different client PSAs a total of 4,935 times in a period of 30 days. These PSAs were inserted into some of the most popular cable network programming in the U.S., including Turner Broadcast System, The Learning Channel, The Discovery Channel, CNN, USA Network, A&E, Home and Garden TV, CNBC, EXPN, Nick at Night and many others.

Cable audiences have become an increasingly important part of the media landscape.  With many homes receiving as many as 500 channels, cable TV is now the number one medium in terms of where people spend their time getting news and information.

Reaches Vertical Audiences

Through "narrowcasting," cable enables organizations to reach very targeted audiences such as seniors, African-Americans, teens, health club members, singles, college students, Hispanic populations, women and very specific types of programs such as those featuring food and gardening.

Less Clutter

Another reason to ensure cable is part of your distribution plan, is that time on broadcast TV is highly competitive, with some stations receiving more than 450 TV PSAs per month.  Because cable is often overlooked by distributors and has more unsold airtime available, it typically uses more PSAs than broadcast stations.

More Viewer Choices

According to the Cable Advertising Bureau, the average household in America
receives 119 different cable channels, offering them an unlimited choice of
programming.

No New Creative?

If you don’t have new creative and can’t afford to produce another TV spot, why not consider recycling an older spot……believe it or not it works. In this graph, two of our clients - the U.S. Coast Guard and Youth For Understanding - recycled TV PSAs and they actually performed better the second time than when they were originally released

To read a story about recycling TV PSAs, click on the following link. http://www.psaresearch.com/Recycle_TV_PSAs.html

What Does the Service Include?

• Custom four-color box into which PSAs and collateral are inserted.
• Four-color newsletter with synopses of each PSA and feature stories.
• Storyboard for each participant campaign
• Distribution to 500 qualified cable systems
• Minimum of six evaluation reports
  

How Do We Evaluate?

An evaluation reply card is inserted into each package sent to stations. The card is designed to elicit very specific usage data for each participant’s PSA by spot length. Cards are returned to our office for processing; data is compiled and posted to a password protected reporting portal for access by clients. Click here to see a sample report http://www.goodwillcommunications.com/Main.aspx?Type=4

For More Information

For more information on the service, go to
http://www.goodwillcommunications.com/CS_CP_CablePakFAQs.aspx

To participate in the Fall ’09 CablePAK release, go to:
http://www.goodwillcommunications.com/cablepackorderfrom_client.aspx

Note: materials due October 15th; scheduled distribution date on or about October 25th
Cost:  $8,000.00 for duplication, packaging and 6 months of evaluation reporting.