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Radio Production


Working with various radio producers, we have developed low-cost, high impact radio PSAs for a variety of clients including the U.S. Jaycees, the National Osteoporosis Foundation, the Internal Revenue Service and the General Services Administration. Our total turnkey services include scriptwriting, casting, production, packaging, distribution and evaluation at a surprisingly affordable cost. For more information on how we develop radio PSAs, see the article entitled: "Planning Your Radio PSA From Production to Packaging - a Producer's Checklist" at: www.psaresearch.com/radiocase.html.

To listen to the U.S. Jaycees radio PSA that we produced and distributed, click here*. (.mp3 format, 792kb)

We also completed an ambitious project for the Internal Revenue Service called Radio TaxTips which included writing, recording, distributing and evaluating 122 different radio PSAs.

The spots were produced in English, Spanish, Country & Western versions, as well as “donuts” which can be used by stations to attract local sponsors. We also developed a website where PSAs can be downloaded, launched a promotional campaign to promote the package, and employed outbound telemarketing to follow-up.

To listen to the IRS radio PSA that we produced and distributed, click here.

Click here for Real Audio format. You will need the Real Audio Player .

*56K connection and below, right click and choose, "save target as" (Internet Explorer), or "save link as" (Netscape).
Goodwill Communications, 8322 Thwaite Howe Drive | Lorton, VA 22079-5007
Tel: 703-646-5962 Fax: 703-646-5995