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| Home ยป Packaging & Distribution » Media Planning |
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Media Planning |
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The first task in
media selection is to determine which media will give you
the greatest return on your investment, those most likely
to use your PSAs, and those that will most efficiently reach
your key target audiences.
To develop a typical distribution plan, our
software considers a variety of different parameters to develop
a customized distribution plan:
- The budget by media type
- Usage index for the media outlet
- Previous usage patterns for the client
- Geographic factors
- Target audience for the campaign
- The TV dub format
- Outlets that do not accept PSAs
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| Using this information, the system then
calculates the number of media outlets we can afford to target on
the given budget. It also develops a distribution list that can
be sent to the client in electronic format or posted to our PUBSANS
GATEWAY for access via the Internet. |
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