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BrightFocus Foundation
Description
BrightFocus Foundation:

Bright Focus Foundation is a nonprofit organization supporting research and providing public education to help eradicate brain and eye diseases, including Alzheimer's disease, macular degeneration, and glaucoma. We are working to save mind and sight.

BrightFocus is at the forefront of brain and eye health, advancing early-stage, investigator-initiated research around the world. We also provide free educational materials to people affected by or interested in these diseases, empowering them to take action for themselves and others. They can take advantage of news and research results offered through websites, publications, social media, videos, podcasts, and TV and radio public service announcements.

Founded in 1973 and known until February 1, 2013 as the American Health Assistance Foundation, our new name reflects our vision of a world where everyone experiences life fully and with clarity.

Current Campaigns:
Now is the Moment to Stop Alzheimer''s
Now is the Moment to Stop Alzheimer''s
Date: 02/03/2013 - 08/17/2014
Past Campaigns:
What Would You Like To See
What Would You Like To See
Date: 05/06/2012 - 04/30/2014
Macular Degeneration -  There is hope that a cure will be found. #631
Macular Degeneration - There is hope that a cure will be found. #631
Date: 12/20/2009 - 12/01/2010
Alzheimers Caring for Your Loved Ones #599
Alzheimers Caring for Your Loved Ones #599
Date: 06/22/2008 - 12/19/2008
Home » PSA Digital » BrightFocus Foundation Campaigns » What Would You Like To See Download Files Now
What Would You Like To See What Would You Like To See
05/06/2012 - 04/30/2014

Glaucoma, which has few or no symptoms in its early stages, is a leading cause of blindness in the U.S. and the world. Approximately 2.8 million Americans have been diagnosed with open-angle glaucoma, the most common form of the disease, and another 2.8 million may be living with the disease and not yet know it.

Age-related macular degeneration is the leading cause of blindness in industrialized nations. In the U.S., as many as 11 million people may have some form of the disease, and that number is expected to double over the next four decades. There are limited options for preventing or treating various forms of this disease, but for many patients treatments can slow or halt vision loss.

To address both of these important health issues, the American Health Assistance Foundation (AHAF) is launching See A Better Tomorrow, a public education campaign encouraging people to schedule comprehensive eye exams to help protect against irreversible vision loss. Materials include TV and radio PSAs in both English and Spanish.

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