“A white paper is an authoritative report or guide that often addresses issues and how to solve them. White papers are used to educate readers and help people make decisions. They are often used in politics, business, and technical fields. In commercial use, the term "white paper" has also come to refer to documents used by businesses as a marketing or sales tool.”

Wikipedia  

Campaign Planning

The 5 P’s of PSAs
Also posted online as a Powerpoint presentation

Community Involvement

How to Place PSAs in Your Community

Engaging Community Partners in Your Issue
Also posted online as a Powerpoint presentation

Campaign Evaluation

Using Evaluation Data to Fine Tune Your PSA Program

Broadcast TV

How to Package Your PSA for Maximum Impact

Radio

Planning Your Radio Psa - From Production To Packaging - A Producer’s Checklist

Print

The Case for Print PSAs

Outdoor

The Case for Outdoor PSAs

You don’t like what you read in our White Papers? Try doing your own. Read all about it at: www.whitepapersource.com