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10 Oct: Keeping America Safe

Goodwill Communications has distributed PSA campaigns for all the active military services except Regular Army, most of the reserve forces, the Department of Defense, the Department of Homeland Security and several non-profits which serve our active and retired military forces.

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10 Oct: Geography Matters! The National Geographic Foundation

It is vitally important that our children and teens understand the world around them, because if they do not, they will not compete in a future that is largely without borders, and the need to understand many other cultures. Our work with National Geographic shows that many of our youth do not have a basic understand of geography and why it matters. The campaign we launched on their behalf addressed this important issue.

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30 Aug: How 4-H Is Teaching Our Youth To Become Community Leaders

In the Spring of 2016, Goodwill Communications was selected to distribute a national TV and radio PSA campaign on behalf of the National 4 H Council, which is the non-profit partner of the National Institute of Food and Agriculture (NIFA) within the U.S. Department of Agriculture (USDA).

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15 Dec: Generating More Value – BrightFocus Foundation

As the sub-contractor to a video producer, we worked with the American Health Assistance Foundation for years, distributing PSAs pertaining to eye health, Alzheimer’s, heart disease and stem cell research. The creative for the PSAs was reasonably well crafted, and we distributed them in the normal fashion.

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14 Dec: Saving Childrens Lives – Consumer Product Safety Commission – Pool Safety

What if you could take a few simple steps to protect your children from hidden dangers in and around your home, would you do it? It is a rhetorical question, because what parent would not do whatever they had to do to protect the lives and safety of their most treasured possessions? Yet, the fact is, many parents do not do basic things to ensure their children are not endangered in their own home, including drowning in pools or being badly injured by furniture toppling over on their youngsters.

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05 Dec: Increasing Awareness – Easter Seals

Trying to demonstrate the relationship between public service advertising and public awareness is very difficult, and it is rare that any organization pursues it. First, there are so many mass communications initiatives that can and do contribute to public perceptions towards any given social issue. Secondly, in order to track changes in attitudes, typically you must employ baseline research and tracking studies to measure change over time, which can be costly.

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20 Nov: Connecting to Local Officials – Environmental Defense Fund

In 2007, we were retained by the Environmental Defense Fund (EDF) to distribute two different PSAs dedicated to the same issue – global warming. EDF’s mission is to use science and economics to find practical and lasting solutions to the most serious environmental problems facing our country. EDF’s work spans the biosphere: climate, oceans, ecosystems and health. Since these topics are intertwined, EDF’s solutions take a multidisciplinary approach, working in concert with other organizations — business, government and communities.