Goodwill Communications has distributed PSA campaigns for all the active military services except Regular Army, most of the reserve forces, the Department of Defense, the Department of Homeland Security and several non-profits which serve our active and retired military forces.
Even as the total population of America’s veterans shrinks, increasing numbers of U.S. troops have left the military with damaged bodies and minds – a large pool of disabled veterans that will cost the country billions of dollars for decades to come.
The American Academy of Orthopaedic Surgeons retained Goodwill Communications to distribute and evaluate several national multi-media PSA campaigns to encourage Americans to adopt a more active lifestyle.
It is vitally important that our children and teens understand the world around them, because if they do not, they will not compete in a future that is largely without borders, and the need to understand many other cultures. Our work with National Geographic shows that many of our youth do not have a basic understand of geography and why it matters. The campaign we launched on their behalf addressed this important issue.
Sometimes when distributing a PSA campaign, the stars are all in alignment. The quality of the creative production is excellent…the PSA was produced in various lengths…it has a local angle….it involves both young people, as well as sports mentors, and it was sponsored by a very respected national human services organization. When you get a PSA with these qualities, then you know it is going to be a hit with the media.
Goodwill Communications has distributed dozens of PSA campaigns to support recruiting, mostly for our armed forces. However, the best evidence we have to demonstrate how PSAs can help recruit volunteers, is to review our six years of working with the Peace Corps.