Raising awareness about mental and substance use disorders

NATIONAL RECOVERY MONTH PSA CAMPAIGN:
People Can and Do Recover – Help is Available

The Substance Abuse and Mental Health Services Administration (SAMHSA) launched a national public education campaign about the effectiveness of treatment for mental and substance use disorders and that people can and do recover, as part its National Recovery Month (Recovery Month). There are millions of Americans currently living in recovery and Goodwill Communications, as part of the contract team working with Crosby Marketing, on behalf of SAMHSA, is pleased to work on this educational outreach campaign.

Recovery Month, now in its 29th year, aims to increase awareness and understanding of mental and substance use disorders, celebrates individuals living in recovery, and honors the people in the field who make recovery possible.

National Recovery Month has inspired millions of people to raise awareness about mental and substance use disorders; share their stories of recovery; and encourage others who need support.

Recovery Month provides the perfect opportunity for everyone to celebrate these accomplishments and learn more about the possibility of recovery through events held around the country. These events also celebrate and recognize the recovery service providers who make recovery possible.

Each year, Recovery Month selects a new focus and theme to spread the message and share the successes of treatment and recovery. The 2018 Recovery Month theme, “Join the Voices for Recovery: Invest in Health, Home, Purpose, and Community,” explores how integrated care, a strong community, sense of purpose, and leadership contributes to effective treatments that sustain the recovery of persons with mental and substance use disorders. The campaign highlights inspiring stories to help people from all walks of life find the path to hope, health, and wellness.

The PSA Campaign

Every year, SAMHSA creates public service announcements (PSAs) as part of Recovery Month to encourage individuals in need of treatment and recovery services to seek help and to send the message that recovery is real – it happens every day. To support the 2018 Recovery Month observance, SAMHSA created two radio and television PSAs in English and Spanish, in :20 and :30 second lengths.

This year’s PSAs are titled: r is for Recovery and Voices for Recovery. They share the message of hope, deliver words of encouragement from individuals in recovery to those in need of help, and feature SAMHSA’s National Helpline – 1-800-662-HELP (4357) – a 24-hour, free and confidential information and treatment referral service for mental and substance use disorders.

The PSAs were distributed in June to over 1,200 local TV stations, nearly 200 cable networks, and approximately 8,000 radio stations. To alert the media where they can preview and download broadcast quality PSAs, a blast email was sent to all media outlets. The PSAs are available to download from ExtremeReach, NAB Public Service, PSA Digital, and the Recovery Month website at recoverymonth.gov. Open-ended versions of the PSAs are available on recoverymonth.gov.

SAMHSA’s National Helpline

SAMHSA’s National Helpline – 1-800-662-HELP (4357) offers free and confidential, 24-hour, 365-day-a-year, information service, in English and Spanish, for individuals and family members looking for information about mental and substance use disorders. This service receives more than 57,000 calls a month from callers looking for referrals to local treatment facilities, recovery services, support groups, and community-based organizations.

If you are interested in learning more about Recovery Month, or would like to get involved, please visit the Recovery Month website at https://www.recoverymonth.gov/. You’ll find an event planning toolkit, logos, web banners, flyers, posters, a calendar of events being held throughout the country, and much more.